Marketing Manager

Who you are

• Background in demand generation, growth marketing, or B2B lead generation (Marketing Manager level or equivalent)
• Proven track record running integrated digital campaigns
• Strong understanding of customer journeys and conversion funnels
• Comfortable with CRM platforms (HubSpot experience essential) and marketing automation
• Event experience is a bonus, not a requirement
• Data-comfortable — you use numbers to make decisions, not gut feel
• Strong copywriting and messaging skills
• Can juggle multiple campaigns and priorities without dropping anything
• Balance creative thinking with commercial focus
• Curious about what's changing in eCommerce and how to stay ahead

What the job involves

• We're after someone who can do two things at once: think creatively about marketing and obsess over the numbers
• You'll drive lead generation and membership growth for IMRG, but you'll also own the marketing strategy, identifying new opportunities, testing what works, and shaping how the brand evolves as eCommerce changes
• You're not here to execute campaigns from a brief. You're here to build them
• Create integrated campaigns (email, content, social, webinars) that move prospects from awareness to conversion
• Work closely with the commercial team to understand what "qualified" looks like, then deliver it
• Test messaging, audiences, channels continuously — keep what works, ditch what doesn't
• Build nurture sequences that move prospects through the funnel
• Build an annual marketing plan that actually moves the dial on membership and revenue
• Identify new audience segments and map out acquisition journeys
• Find cross-sell opportunities across IMRG's product suite
• Think long-term sustainability, not one-off wins
• Work with analysts and content experts to turn their insights into lead-gen campaigns
• Create thought leadership, reports, webinar content, and sales materials from IMRG's data
• Build data-led social content that drives engagement
• Make IMRG's expertise impossible to ignore
• Build year-round strategies that keep people connected through events, webinars, reports, and community initiatives
• Understand who's engaging, what matters to them, and what should happen next
• Develop campaigns around membership benefits and networking opportunities
• Monitor website conversion, email engagement, lead quality, cost per lead, membership enquiries
• Track marketing-influenced pipeline and revenue
• Use insights to constantly optimise where you invest time and money