Marketing Manager

Role & responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• Manage digital marketing activities including email marketing, WhatsApp marketing, social media, YouTube, website and SEO coordination.
• Plan and execute integrated marketing and lead-generation campaigns for different products, markets and customer segments.
• Develop B2B content including product communication, case studies, brochures, presentations, newsletters, videos and corporate communication.
• Translate technical/engineering information into clear and engaging customer communication.
• Lead marketing activities for exhibitions, trade shows, conferences and corporate events, including pre-event and post-event campaigns.
• Manage and guide the Marketing Executive and Graphic Designer, ensuring timely and high-quality output.
• Work closely with Sales, Business Heads, CEO/MD and other senior stakeholders on marketing priorities.
• Monitor marketing KPIs, campaign performance, lead quality and digital engagement, and recommend improvements.

Preferred candidate profile

• 610 years of relevant marketing experience with at least 2–3 years of team/managerial responsibility.
• Strong experience in B2B marketing, digital marketing, content and campaign management.
• Experience in engineering, manufacturing, industrial products/equipment, machinery, automotive components, heavy engineering, construction equipment or industrial technology preferred.
• Strong written and verbal communication with the ability to simplify technical information.
• Good understanding of SEO, website analytics, CRM/marketing automation and campaign performance.
• Strong stakeholder management, project management and team leadership skills.
• Bachelor’s degree in Marketing, Business, Communications or related field; MBA/PGDM Marketing preferred.