Marketing Manager

About the role

The Marketing Manager is responsible for developing and executing marketing strategies that strengthen Halla Holla's brand, increase customer traffic, grow sales, and support the expansion of existing and new outlets. This role requires someone who can combine strategy with hands-on execution. The Marketing Manager should understand F&B consumer behaviour, social media, digital marketing, promotions, partnerships, events, and outlet-level marketing.

Key responsibilities

• Develop monthly, quarterly, and annual marketing plans and strategies aligned with company sales and expansion targets.
• Develop campaigns for existing outlets, new outlet openings, seasonal promotions, and new product launches.
• Work closely with Operations to increase outlet traffic, average spending, repeat visits, and overall sales.
• Manage the overall content direction for Instagram, TikTok, Facebook, Google Business Profile, and other relevant channels.
• Plan and manage paid advertising campaigns, including Meta Ads and Google Ads.
• Develop seasonal campaigns and identify collaboration opportunities with brands, malls, communities, schools, offices, and corporate partners.
• Maintain consistent brand identity across outlets, menus, packaging, social media, advertising, and promotional materials.
• Prepare and control the marketing budget and track spending to ensure marketing activities generate measurable business results.
• Prepare monthly marketing performance reports and analyse campaign performance.
• Visit outlets and participate in events, launches, and activations when required.

About you

• Diploma or Degree in Marketing, Business, Communications, Digital Marketing, or related field.
• Approximately 3–5 years of marketing experience, preferably in F&B, retail, hospitality, lifestyle, or consumer brands.
• Strong understanding of social media and digital advertising.
• Experience managing Meta Ads and/or Google Ads is an advantage.
• Strong communication, copywriting, presentation, and project-management skills.
• Able to analyse marketing and sales data.
• Comfortable working with designers, photographers, agencies, influencers, mall management, and outlet teams.
• Able to manage several campaigns and deadlines simultaneously.

About us

Halla Holla is a F&B / Bakery Café brand focused on sourdough.