Marketing Manager

• Develop and execute comprehensive marketing plans aligned with brand and company objectives, leading integrated campaigns (Digital, Influencer Marketing, ATL & BTL) from concept to post-campaign analysis and driving new product development initiatives with cross-functional teams.
• Manage brand positioning, portfolio strategy, and competitive analysis while monitoring market trends, consumer insights, and competitor activities to identify growth opportunities.
• Oversee marketing budget planning, allocation, and ROI tracking, and lead and mentor the marketing team to achieve performance targets.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, or a related field, with at least 10 years of marketing experience, including a minimum of 5 years in a managerial role.
• Strong background in Brand Management and Project Management, with proven experience in Digital, Influencer, ATL & BTL campaigns and successful New Product Development initiatives.
• Demonstrated financial acumen in budget management, excellent leadership and communication skills, and the ability to manage multiple projects effectively in a fast-paced environment.