Marketing Manager

About the Role

We are looking for a hands-on Growth Marketer to own demand generation and build a repeatable inbound engine that generates qualified leads, demos and sales pipeline.

This is a pipeline-focused role, not a brand-focused role. You will be responsible for running campaigns, managing the marketing budget, measuring performance and scaling channels that generate business results.

Key Responsibilities

• Plan and execute demand-generation campaigns across LinkedIn Ads, Google Ads, SEO, webinars and targeted campaigns.
• Generate qualified leads and demo bookings for the SDR and Sales teams.
• Own the monthly paid marketing budget and track CPL, conversion and pipeline.
• Work closely with SDRs and AEs on lead handoff, messaging and outbound campaigns.
• Develop marketing messaging for HR and Talent Acquisition leaders.
• Create and optimize landing pages, website content, decks, one-pagers and case studies.
• Track pipeline sourced, CPL, conversion rates and CAC and optimize campaigns accordingly.
• Manage focused founder-led LinkedIn and thought-leadership content aimed at HR leaders.
• Work hands-on across campaign copy, advertisements, landing pages and analytics.

Candidate Profile

• 48 years of experience in B2B or SaaS marketing, preferably in a startup environment.
• Strong experience in Demand Generation / Lead Generation.
• Hands-on experience with Google Ads and LinkedIn Ads.
• Experience managing a marketing budget and being responsible for marketing performance.
• Proven experience generating qualified leads, demos or sales pipeline.
• Experience creating or optimizing landing pages.
• Strong understanding of CRM, web analytics and marketing performance metrics.
• Comfortable working with CPL, CAC, conversion and pipeline metrics.
• Strong English writing and communication skills; comfortable working in Hindi.
• Experience marketing to Indian enterprises is preferred.
• Experience in HR Tech, Recruitment Tech, Talent Acquisition or enterprise software is an advantage.
• Comfortable working independently in a fast-paced, lean environment.