Marketing Manager

About the role

The Marketing Manager is responsible for increasing customer awareness, store traffic, purchase frequency, and revenue across getfresh restaurants in Bangkok. This is a hands-on, commercially focused role for a dynamic marketer who understands social media, engaging content, local store marketing, partnerships, CRM, and targeted promotions - and can convert customer attention into visits, orders, and repeat business. The Marketing Manager will lead a small marketing team while remaining personally involved in execution. Success will be measured through customer acquisition, engagement, store revenue, campaign return, and customer retention.

Key responsibilities

• Develop and execute plans to attract new customers and increase store traffic, transactions, purchase frequency, and revenue
• Translate business priorities into a practical monthly marketing, content, and promotional calendar
• Build targeted campaigns by store, customer segment, location, and trading occasion, with clear commercial objectives
• Own the direction and performance of getfresh social media across Instagram, TikTok, Facebook, LINE, and other relevant channels
• Build a consistent pipeline of engaging short-form video, food, lifestyle, people, and behind-the-scenes content
• Develop relationships with relevant food, fitness, wellness, and lifestyle creators and micro-influencers
• Develop store-specific marketing plans based on each location's customers, catchment area, trading patterns, and opportunities
• Build local partnerships with landlords, offices, gyms, residential communities, and complementary brands
• Use customer, loyalty, and purchasing data to segment audiences and deliver targeted retention and reactivation campaigns
• Manage and develop the marketing team, setting clear priorities, standards, and accountability

About you

• Bachelor's degree in Marketing, Business Administration, or a related field
• Approximately 5-8 years of progressive marketing experience, preferably in F&B, retail, hospitality, wellness, or another consumer-facing business
• Demonstrable experience using campaigns, social media, local activation, or CRM to deliver measurable customer or revenue growth
• Strong working knowledge of social platforms, content production, creator marketing, paid digital activity, and customer engagement
• Experience managing a small team and working in a multi-site operating environment is preferred
• Commercially driven, creative, energetic, analytical, and comfortable moving quickly from idea to implementation
• Strong project management, communication, collaboration, and team leadership skills, with a hands-on approach to store-level execution
• Fluent Thai with strong working English

About us

The Fresh Food Company Limited is a getfresh group company operating restaurants in Bangkok.