Marketing Manager

1.Strategic Planning & Leadership

• Develop long-term marketing roadmaps aligned with corporate growth plans.
• Translate company vision into brand, portfolio, and channel strategies.
• Lead high-performing marketing teams with strategic KPIs and performance culture.
• Build organization-wide alignment on brand direction, customer experience, and market growth opportunities.

2.    Market Intelligence & Consumer Strategy

• Build a data-driven insight framework combining consumer trends, competitor intelligence, and category dynamics.
• Identify growth pockets and emerging market opportunities in retail, food service, and community environments.
• Use insights to anticipate consumer needs, guide product innovation, and strengthen differentiation.
• Convert research findings into strategic recommendations for pricing, positioning, and expansion.

3.    Brand Architecture & Portfolio Positioning

• Shape the brand architecture, defining core identities, sub-brands, and product tiers.
• Strengthen competitive advantage through personality, messaging, and emotional value creation.
• Lead strategic planning for new sandwiches, seasonal flavors, and category expansions.
• Ensure packaging, merchandising, communications, and events reflect brand DNA.

4.    Integrated Campaign & Channel Strategy

• Ensure the development multi-channel marketing ecosystems across digital platforms, field activations, food truck and roving stores, dealer network and retail stores.
• Approve campaign calendars aligned with product launches and business cycles.

5.    Pricing, Product & Commercial Strategy

• Utilize market insights to guide pricing levels, promotional schedule, and category strategies.
• Balance margin protection with competitive attractiveness through structured pricing frameworks.
• Oversee development of consumer programs: loyalty, bundles, seasonal promotions.
• Ensure new product launches follow a full go-to-market (GTM) strategy including segmentation, target positioning, pricing and forecast.

6.    Digital & Modern Marketing

• Lead brand storytelling through social media, KOLs, influencers, and digital-first campaigns.
• Develop digital KPIs tied to engagement, conversion, brand equity, and loyalty.
• Build the company’s digital strategic advantage through data-driven audience planning.

7.    Budget Planning

• Lead annual and rolling marketing budget planning, forecasting, and financial control processes.
• Develop detailed budget allocation frameworks across brands, channels, campaigns, and regions.
• Track actual spending versus budget and implement corrective actions to ensure financial discipline.
• Prepare budget proposals, variance analysis, ROI reporting, and executive dashboards.
• Partner closely with Finance, Sales, Operations, and Supply Chain to align budgets with business objectives and revenue forecasts.
• Drive continuous improvement in marketing productivity, cost efficiency, and return on investment.

8.    Oversee All Marketing Areas