Marketing Manager

SENIOR MANAGER MARKETING

Bailey Square Mall | Patna, Bihar

Industry: Mall / Retail / Real Estate
Location: Patna, Bihar
Department: Marketing
Experience: 8–12+ Years
Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Senior Manager – Marketing to lead the marketing function for Bailey Square Mall, Patna.

The ideal candidate should have strong hands-on experience in Mall Marketing / Retail Marketing, with a proven track record of driving footfall, brand visibility, customer engagement, events, campaigns and revenue-oriented marketing initiatives.

Candidates with relevant Mall / Retail Industry experience will be preferred.

Key Responsibilities

1. Mall Marketing Strategy

• Develop and execute the annual and monthly marketing calendar for the mall.
• Drive strategies to increase footfall, customer engagement, dwell time and tenant sales.
• Develop innovative campaigns aligned with the mall's positioning and business objectives.
• Plan marketing initiatives around festivals, occasions, shopping seasons and key retail moments.

2. Events & Activations

• Conceptualize and execute high-impact events, entertainment programs, mall activations and customer engagement initiatives.
• Manage end-to-end event execution, including planning, agencies, budgets, vendors and post-event analysis.
• Create differentiated experiences to attract families, youth and targeted customer segments.

3. Digital & Social Media Marketing

• Lead the mall's digital marketing and social media initiatives.
• Plan campaigns across Instagram, Facebook, YouTube, Google and other relevant platforms.
• Coordinate with creative and digital agencies for content, campaigns and performance marketing.
• Track digital campaign performance and optimize campaigns based on data.

4. Tenant & Brand Engagement

• Work closely with mall tenants and brands to develop joint marketing initiatives.
• Drive co-branded campaigns, tenant promotions and retailer-led activations.
• Build strong relationships with key retailers and brand partners.
• Support tenants in improving customer engagement and promotional visibility.

5. Customer Engagement & Loyalty

• Develop initiatives to enhance the overall customer experience.
• Plan loyalty programs, contests, rewards and customer engagement activities.
• Analyze customer feedback and market trends to identify new opportunities.

6. Media & Brand Visibility

• Manage mall branding across OOH, print, radio, digital, social media and other relevant media channels.
• Develop PR and communication initiatives to strengthen mall visibility.
• Coordinate with media houses, influencers, agencies and other external partners.

7. Budget & Agency Management

• Prepare and manage the annual and campaign-wise marketing budgets.
• Monitor marketing spends and ensure optimum ROI.
• Manage creative, media, event, digital and activation agencies.
• Negotiate with vendors and ensure timely execution within approved budgets.

8. Data & Performance Tracking

• Monitor key marketing KPIs including:

• Footfall

• Campaign reach and engagement

• Event participation

• Tenant sales impact

• Digital performance

• Customer acquisition and engagement

• Marketing ROI

• Prepare regular marketing performance reports for management.