Marketing Manager

Role Purpose:

This is an on-site role based in Nashville, TN. Travel to Global Headquarters in Bowling Green, KY required as part of on-boarding.

The Marketing Manager owns assigned brand/business performance by translating consumer, customer, financial, and marketplace insights into strategies that grow revenue, improve profitability, strengthen brand equity, and deliver retailer and consumer value. This role leads cross-functional execution across product portfolio, pricing, promotions, forecasting, communications, and budget management while developing marketing talent and ensuring business plans are delivered with accountability, speed, and measurable impact.

Key Outcomes:

Brand and Business Growth

• Deliver brand/category plans that support volume, profit, share, margin, and retailer growth objectives for assigned business areas.

• Translate business priorities into clear marketing strategies that strengthen brand equity and improve consumer and customer relevance.

• Monitor performance trends and recommend actions to close gaps, accelerate growth, and improve profitability.

Product Portfolio Strategy

• Define and advance seasonal and long-range product roadmap priorities, including newness, assortment strategy, retailer.com content, and portfolio choices that align with consumer and customer needs.

• Partner with Merchandising, Design, Sales, and Planning to ensure product strategies are commercially viable and consumer-led.

• Evaluate assortment performance and recommend portfolio changes that optimize SKU productivity, retailer fit, and business return.

Pricing, Promotion, and Margin Management

• Develop pricing, trade, and consumer promotion recommendations that achieve brand and retailer target margins while supporting sell-in, sell-through, and business profitability.

• Manage promotion strategy and post-event analysis to identify opportunities to improve lift, ROI, and retailer execution.

• Partner with Finance and Sales to balance competitive positioning, consumer value, and profitability requirements.

Insight-Led Decision Making

• Use business analytics, forecasting reports, consumer trends, and performance metrics to identify opportunities, recommend actions, and clearly communicate implications to leadership and cross-functional partners.

• Synthesize consumer, customer, financial, and marketplace insights into actionable recommendations that improve business decisions.

• Create clear presentations and business updates that connect insights, risks, opportunities, and recommended next steps.

Cross-Functional Execution

• Lead projects, creative processes, presentations, and business initiatives from concept through execution by aligning Marketing, Sales, Merchandising, Design, Finance, Planning, Forecasting, Distribution, agencies, and external partners around clear deliverables.

• Integrate brand communications, media priorities, and advertising support into cross-functional plans to strengthen message consistency, improve consumer engagement, and ensure commercial initiatives are supported by clear communication and media activation priorities.

• Establish timelines, decision points, accountabilities, and communication routines that keep initiatives moving with speed and discipline.

• Resolve barriers, escalate risks, and align stakeholders to deliver work on time and with measurable business impact.

Team Leadership and Capability Building

• Build a high-performing marketing team through coaching, prioritization, feedback, process discipline, and accountability for continuous improvement and business results.

• Clarify expectations, remove obstacles, and help team members focus on the highest-value work and outcomes.

• Develop marketing talent through timely feedback, coaching, stretch assignments, and consistent performance accountability.

Competencies:

Customer and Consumer Focus:

Uses customer, retailer, and consumer needs to guide strategy, strengthen relationships, and improve products, services, content, and business outcomes.

Decision Making and Problem Solving:

Applies facts, financial insight, analytics, and sound judgment to solve complex business issues and recommend timely, practical solutions.

Action Oriented and Results Driven:

Prioritizes effectively, takes ownership, moves work forward through ambiguity, and holds self and others accountable for measurable business results.

Process Excellence:

Simplifies complex work, improves cross-functional processes, and creates clear routines that support timely execution and continuous improvement.

Functional and Technical Leadership:

Demonstrates marketing, financial, analytical, presentation, and leadership capability while staying current on consumer, marketplace, and technology trends.

Minimum Qualifications:

• Bachelor’s degree in Marketing or related field required; MBA preferred.
• 5+ years of consumer marketing experience with ownership of brand, category, or business results.
• Experience developing marketing strategies across product, pricing, promotion, and distribution.
• Financial acumen, including budgets, P&L drivers, margins, and data-informed recommendations.
• Ability to lead cross-functional work with internal teams, agencies, and external partners.
• Strong verbal, written, and presentation skills for varied audiences.
• Independent judgment, problem solving, prioritization, accuracy, and attention to detail.
• Leadership capability, including coaching, feedback, team development, and accountability.
• Proficiency with Microsoft Office Suite, including Excel, PowerPoint, and Word.

Key Performance Indicators:

• Assigned brand/category revenue, volume, profit, and market share performance versus plan.
• Gross margin, retailer margin, and budget/P&L performance for assigned brand(s) and initiatives.
• Forecast accuracy, business analytics quality, and timeliness of recommendations supporting leadership decisions.
• On-time delivery and business impact of product portfolio, pricing, promotion, retailer.com, creative, and cross-functional initiatives.
• Team engagement, development, accountability, and continuous improvement of marketing processes and performance.

Company Information:

We offer the following:

Competitive Pay

Medical, dental, vision, life & disability insurance

Vacation

Paid holidays

401(k)

Employee Assistance Program