Marketing Manager

About the role

Responsible for defining marketing strategy and plans aligned with business objectives to build brand awareness and strength, increase sales and market share, and develop new products and marketing activities that meet customer needs. Manage budget, team, and external partners for maximum efficiency and returns.

Key responsibilities

• Define annual/quarterly marketing strategy and plans aligned with company objectives; prepare Marketing Plan and Marketing Calendar
• Analyze market conditions, consumer trends, competitors, and business opportunities; determine target groups, positioning, and marketing direction
• Define and oversee Brand Strategy and Brand Positioning; control brand image and communications across all channels; plan activities to build Brand Awareness and Engagement
• Collaborate on new product development with R&D, QA, Production, Purchasing, and Sales; analyze market and consumer insights; determine product concept, selling points, pricing, and target groups; plan Go-to-Market and Launch Plan
• Plan and manage Marketing Campaigns both online and offline; plan promotions, product activations, events, exhibitions, and sales promotion activities
• Verify and control accuracy of product catalogs including images, product details, pricing, product codes, nutritional information, and related data before publishing across all channels
• Coordinate with Sales, Product Development, Production, and related departments to ensure catalog information is accurate, current, and compliant with company standards
• Assess campaign and promotion effectiveness such as Reach, Engagement, Conversion, and Sales Uplift; analyze results and prepare Post Campaign Evaluation
• Define Digital Marketing strategy aligned with business objectives; oversee Social Media including Facebook, Instagram, TikTok, LINE, and other digital channels; plan Content Strategy and Content Calendar
• Support growth of E-Commerce channels and Marketplaces such as Shopee, Lazada, TikTok Shop, and Website; monitor digital performance and analyze data to improve investment efficiency
• Collaborate with Sales to plan sales promotion activities across MT, GT, Food Service, HoReCa, B2B, and Online channels; analyze sales data and promotion performance; support Sales Team with Marketing Materials and Sales Tools
• Study and analyze Market Trends, Consumer Behavior, and Competitor Movement; conduct Market Research to support business decisions; analyze sales and customer data to identify business opportunities
• Prepare and manage annual Marketing Budget; control expenses according to approved budget; analyze Marketing ROI/ROAS and activity effectiveness; evaluate costs of Agency/Supplier/Media/Event
• Select and manage Advertising Agency, Media Agency, Production House, Event, and Supplier; prepare Briefs and define clear Scope of Work; control quality, timeline, and budget; evaluate Agency/Supplier Performance
• Plan and manage Marketing Department workforce; assign tasks, monitor results, and evaluate team performance; define KPIs and employee targets; develop team potential and skills; foster a work culture emphasizing creativity, data-driven decisions, and results orientation
• Prepare monthly/quarterly Marketing Performance Reports; report Campaign, Brand, Digital, Promotion, and Product Performance; analyze gaps between Target and Actual; propose Action Plans and Improvement Plans to management

About you

• Bachelor's degree or higher in Marketing, Business Administration, Communications, or related field
• At least 7–10 years of marketing experience
• At least 3 years of Manager-level experience
• Experience in Brand Management, Product Marketing, Digital Marketing, and Campaign Management
• Understanding of MT, GT, Food Service, HoReCa, and E-Commerce channels
• Data analysis skills and ability to use data for business planning
• Budget management and Marketing ROI analysis skills
• Ability to manage teams and Agency/Supplier relationships
• Presentation and communication skills with management
• Proficiency in Microsoft Office, particularly Excel and PowerPoint
• Good English language skills for work

Employee Benefits

1. Provident Fund
2. Social Security
3. Group Health & Accident Insurance
4. Annual Health Check-up
5. Medical Allowance
6. Attendance Allowance
7. Overtime Pay (OT)
8. Performance Bonus (subject to company performance)
9. Annual Salary Adjustment (subject to performance)
10. Annual Leave and Other Statutory Leave
11. Uniform
12. Training & Development Programs
13. Employee Activities and Company Events
14. Other Benefits in accordance with company policy