Marketing Manager

About the role

This is a Sales Director/Business Development Manager position for a B2B food ingredients online supply platform serving restaurants, Chinese restaurants, Western restaurants, chain food establishments, hotels, bakeries, and wholesale vegetable vendors. The role involves developing and executing sales strategies, managing customer relationships, conducting commercial negotiations, leading teams, and coordinating with supply chain partners to ensure stable product supply and customer satisfaction.

Key responsibilities

• Analyze market trends, competitor dynamics, and customer needs to develop and execute target market strategies for assigned regions/channels
• Develop sales plans, budgets, and targets for assigned areas; ensure completion of company sales targets including sales volume, profit, and payment collection
• Actively develop new customers and channels; optimize customer structure and expand market share
• Maintain and deepen relationships with existing core customers; serve as a trusted advisor to enhance customer loyalty and satisfaction
• Conduct regular customer visits and business reviews; handle customer complaints and emergencies promptly to maintain company brand image
• Negotiate key commercial terms including medium to long-term contracts, pricing, and promotional policies with customers
• Develop competitive pricing strategies based on market conditions, product costs, and inventory levels while ensuring profit margins
• Build, manage, train, motivate, and evaluate team performance; develop team members' customer development, negotiation skills, and professional knowledge
• Maintain close communication with procurement, quality control, after-sales, warehousing, and logistics departments to forecast order demand accurately
• Coordinate and resolve issues arising from fresh product characteristics such as spoilage and quality fluctuations, working with internal teams to provide satisfactory customer solutions

About you

• 3 or more years of experience in fresh supply chain, food service sales/service, B2B direct sales via internet platforms, food ingredients channel expansion, or large-scale chain supermarkets; at least 1 year of team management or core customer management experience; experience with mature resources in supermarkets, e-commerce platforms, food supply chains, or wholesale markets is preferred

• Familiar with ERP systems or sales management tools used in food supply chain industry

• Knowledgeable about characteristics of food ingredients (vegetables, meat, poultry, seafood) and market distribution channels

• Deep understanding of food ingredient pricing, spoilage control, and cold chain logistics

• Excellent commercial negotiation and communication skills; ability to build strong relationships with customers at different levels

• Strong market sensitivity and data analysis capabilities; ability to make correct decisions based on data

• Strong stress resilience and problem-solving abilities; flexibility in handling various emergencies in the supply chain industry

• Team leadership capability; ability to motivate and lead teams to achieve challenging goals

• Integrity and honesty; sense of responsibility; team collaboration awareness; resilience and ability to adapt to the fast-paced development rhythm of an early-stage startup team