Marketing Manager

About the Role

The Marketing Manager leads SCG's marketing initiatives by developing and executing strategies that strengthen brand awareness, drive market growth, and support business objectives in China. This role is responsible for overseeing marketing campaigns, analyzing market trends, managing product positioning, and collaborating with cross-functional teams to enhance customer engagement and business performance.

Key Responsibilities

• Develop and execute marketing strategies aligned with business objectives and market opportunities in China.
• Lead integrated marketing campaigns across online and offline channels to strengthen brand awareness and customer engagement.
• Conduct market research and analyze consumer behavior, industry trends, and competitor activities to identify growth opportunities.
• Develop product positioning, value propositions, and go-to-market strategies for target customer segments.
• Collaborate with sales, product, business development, and regional marketing teams to support commercial objectives.
• Manage marketing budgets, campaign performance, and return on investment (ROI).
• Build relationships with external agencies, media partners, and industry stakeholders to maximize marketing effectiveness.
• Monitor marketing performance through data analysis and provide recommendations for continuous improvement.
• Represent SCG at industry events, exhibitions, and marketing activities to strengthen the company's brand presence.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, International Business, or a related field.
• 5–8 years of experience in marketing, brand management, product marketing, or strategic marketing might be considered (not mandatory).
• Experience developing and executing marketing strategies in the Chinese market is preferred.
• Strong knowledge of digital marketing, integrated marketing communications, and market analysis.
• Excellent leadership, project management, communication, and stakeholder management skills.
• Experience with marketing analytics tools, CRM platforms, and Microsoft Office is an advantage.
• Communication proficiency in Chinese and English .

Career Development

This position provides opportunities to advance into senior leadership roles such as Senior Marketing Manager, Regional Marketing Director, Commercial Director, or Country Manager , with exposure to regional marketing strategy, brand development, and international business growth across SCG's global operations.

This posting is intended to build our talent pipeline for future opportunities in China. Qualified candidates will be contacted when relevant positions become available.

We appreciate your interest in SCG and look forward to staying connected for future career opportunities.