Marketing Manager

About the role

We are looking for a highly strategic, commercial, and forward-thinking Marketing Manager to oversee the marketing plans and strategic goals for our portfolio of distinct, healthy western food brands. In this role, you will not just run campaigns; you will act as the orchestrator of multiple brand identities—ranging from casual grab-and-go concepts to premium dine-in wellness spaces. Your primary focus will be formulating long-term strategic goals, preventing cross-brand market cannibalization among overlapping health-conscious demographics, and maximizing foot traffic, and delivery revenue in our group portfolio.

Key responsibilities

• Develop and execute short/long-term marketing objectives, KPIs, positioning and online/offline campaign strategies for health western food concepts
• Maintain clear brand guidelines and market positioning to prevent cannibalization and ensure concepts complement rather than compete with one another
• Develop, execute, and oversee annual marketing calendars tailored to each brand, covering seasonal menu launches, wellness trends, and holiday campaigns
• Identify cross-promotion opportunities and shared audience insights, and manage a unified multi-brand loyalty/CRM programme
• Oversee omnichannel marketing campaigns across websites, SEO/SEM, social media, display and CRM channels to drive high-intent traffic to restaurants, corporate catering channels and optimize acquisition/retention across delivery platforms
• Manage and allocate marketing A&P budget across different brands based on seasonal trends and store location, and prepare performance analysis reports with actionable recommendations for business growth
• Manage external PR and influencer agencies to execute multi-brand campaigns simultaneously

About you

• Bachelor's degree in Marketing, Digital Marketing, Business or related discipline
• Minimum 5 years of marketing experience, preferably in Catering or F&B industry, with a proven track record of managing multiple brands or a product portfolio
• Strong experience in CRM marketing, digital marketing, social media platforms and UX/UI principles
• Strong multi-tasking and time-management skills, with strong analytical, organizational, and communication abilities
• Good command of spoken and written English and Chinese (Cantonese/Mandarin)
• Practical experience in the Chinese consumer market is welcome, including familiarity with cross-border marketing trends, mainland digital platforms or targeting mainland travelers and expatriates in Hong Kong

About us

We are a dynamic and fast-paced organization that offers excellent opportunities for career development and progression. We provide a competitive salary and a comprehensive benefits package.

For more information, please visit our website | Rich Aim International Limited | (rich-aim.com)