MARKETING MANAGER

Responsibilities: -

• Plan, develop and execute marketing strategies, new product launches, budget and drive prospecting activities and making sure timely execution of overall Marketing Calendar.
• Manage marketing, advertising, social media strategies, events & sales promotional activities to expand and strengthen sales
• Oversee the creation of marketing content, including digital assets, brochures, promotional materials and advertising campaigns across multiple channels. Ensuring messaging and creatives are consistent with brand identity.
• Present realistic market research on market demands, trends; create strategic marketing and sales plans, proposal to management and action plans approach to market, and follow-up sales & marketing reports
• Build brand awareness and desirability through key alliances, sponsorships and prospecting activities
• Drive CRM strategies to improve walk-ins, understand customer and prospect demographics
• Manage press relations and pitch stories to maximize media coverage
• Build strategic relationships and partner with key industry players, media, agencies, influencer and vendors
• Monitor and analyze marketing campaign performance to ensure marketing goals are achieved
• Prepare and monitor the marketing budget on a quarterly and annual basis. Meet company’s sales & profitability targets, objectives and deadline.

Requirements: -

• 3-5 years marketing experience in automobile industry preferred
• Degree/Diploma holder preferably in Marketing / Mass Communication / Business Administration
• Proficient in design and content tools such as Canva, Adobe Photoshop, Illustrator or equivalent platforms.
• Excellent commercial orientation, analytical and communication skills
• Creative and innovative marketing approaches
• Valid class 3 driving license