Marketing Manager

Lead the Brand. Drive Growth. Support Franchise Success.

Lots’A Pizza is looking for a dynamic and results-driven Marketing Manager who can lead strategic marketing initiatives, strengthen brand visibility, support franchise growth, and execute campaigns that help drive sales and customer engagement.

This role is ideal for someone who is both strategic and hands-on—a marketing leader who understands branding, digital marketing, local store marketing, campaign execution, franchisee support, and data-driven decision-making.

What You’ll Do

As Marketing Manager, you will lead and manage marketing programs that help grow the Lots’A Pizza brand and support both company-owned and franchised stores.

Key Responsibilities

Strategic Marketing Planning

• Develop and implement marketing strategies aligned with company sales and growth objectives.
• Analyze market trends, customer preferences, competitors, and business opportunities.
• Recommend marketing and pricing strategies to increase market share and brand visibility.
• Support business growth initiatives, including lead generation and site selection opportunities.

Brand Management

• Strengthen brand awareness and ensure consistent brand messaging across all channels.
• Oversee branding, advertising, promotions, campaign materials, and visual assets.
• Ensure proper implementation of brand manual guidelines.
• Protect the company’s brand reputation through proper PR and communication handling.

Franchisee Marketing Support

• Work closely with franchisees to support local area marketing initiatives.
• Provide marketing guidance, training, market trends, tools, and resources to franchise partners.
• Build strong working relationships with franchisees to help improve store-level marketing execution.

Digital Marketing

• Plan and propose social media campaigns, digital promotions, and online marketing initiatives.
• Manage the company’s website, digital presence, email campaigns, and online platforms.
• Monitor digital performance metrics and recommend improvements to optimize campaign results.

Campaign and Event Execution

• Develop, manage, and implement local and national marketing campaigns.
• Lead trade events, sponsorships, store promotions, and other brand-building activities.
• Track campaign effectiveness, sales impact, and return on marketing investment.

Team and Vendor Coordination

• Coordinate with graphics artists, printers, photographers, agencies, and other external providers.
• Work cross-functionally with Operations, Franchise, Project Development, and other departments.
• Manage marketing personnel, including the Graphics Artist and Marketing and Operations Assistant.

Budget, Reporting, and Performance Analysis

• Manage the marketing calendar and department budget.
• Analyze return on marketing activities and campaign performance.
• Prepare monthly, annual, and event-based reports for senior management.

Crisis and Reputation Management

• Handle public relations matters professionally.
• Respond to negative feedback, customer concerns, and brand-related issues with proper judgment and urgency.

What We’re Looking For

The ideal candidate is a confident marketing leader with strong business sense, creativity, and the ability to work well with franchisees, internal teams, and external partners.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2+ years of experience as a Marketing Manager.
• Proven success in developing and executing marketing strategies.
• Background in F&B retail industry.
• Strong understanding of digital marketing and analytics.
• Excellent leadership, communication, and collaboration skills.
• Exceptional analytical and problem-solving abilities.

Job Type: Full-time

Pay: Php50,000.00 - Php55,000.00 per month

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• On-site parking

Experience:

• Marketing Management: 2 years (Preferred)

Work Location: In person