Marketing Manager

About the role

PT The Paralian Uluwatu is seeking a talented Marketing Manager to join our team on a contract basis. This role is based in Badung, Bali, and offers an exciting opportunity to lead marketing and digital communications initiatives for our organisation. As Marketing Manager, you will be instrumental in developing and executing strategic marketing campaigns that enhance our brand presence and drive business growth. This position is crucial to our continued success in the competitive hospitality and lifestyle sector, where effective digital and search marketing strategies are essential to reaching and engaging our target audience.

What you'll be doing

• Developing and implementing comprehensive digital and search marketing strategies aligned with business objectives
• Managing and optimising social media campaigns across multiple platforms to increase brand awareness and engagement
• Overseeing search engine marketing (SEM) and search engine optimisation (SEO) initiatives to improve online visibility and drive qualified traffic
• Creating and curating compelling marketing content including copy, visuals, and multimedia assets
• Analysing marketing performance metrics and providing data-driven insights to inform decision-making and strategy refinement
• Managing digital advertising budgets and campaigns to maximise return on investment
• Collaborating with cross-functional teams including sales, operations, and creative departments to ensure cohesive brand messaging
• Conducting market research and competitor analysis to identify opportunities and industry trends
• Developing email marketing campaigns and managing customer relationship management (CRM) initiatives
• Monitoring and reporting on key performance indicators (KPIs) and marketing metrics

What we're looking for

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 3+ years of professional experience in digital marketing, search marketing, or a similar marketing role
• Proven expertise in search engine marketing (SEM) and search engine optimisation (SEO) practices
• Strong proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, and social media management tools
• Experience developing and executing successful digital marketing campaigns with measurable results
• Excellent written and verbal communication skills in English; additional language skills are advantageous
• Strong analytical and problem-solving abilities with a data-driven approach to marketing decisions
• Proficiency in content management systems (CMS) and marketing automation platforms
• Project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Creativity and strategic thinking coupled with strong attention to detail
• Knowledge of the hospitality or tourism industry is highly desirable
• Experience managing teams or mentoring junior marketing staff is preferred

What we offer

PT The Paralian Uluwatu is committed to providing a rewarding work environment for our team members. We offer competitive remuneration commensurate with experience and qualifications. As a contract position, this role provides flexibility and the opportunity to work on impactful marketing initiatives in a dynamic setting. We value professional development and provide opportunities to enhance your skills and knowledge in digital marketing. Our location in Badung, Bali provides access to a vibrant community and lifestyle. We foster a collaborative and creative workplace culture where your contributions are recognised and valued. We encourage open communication and support our team members in achieving their professional goals.

About us

PT The Paralian Uluwatu is a dynamic organisation operating in the luxury hospitality and lifestyle sector in Bali. We are committed to delivering exceptional experiences and services to our clientele whilst maintaining the highest standards of excellence. Our team is passionate about innovation, sustainability, and creating meaningful connections with our customers and communities. We pride ourselves on our collaborative culture, commitment to quality, and vision for growth. We are an organisation where creativity thrives, diverse perspectives are valued, and professional excellence is rewarded.

Apply now

If you are an experienced Marketing Manager with a passion for digital marketing and the drive to make an impact, we would like to hear from you. Please submit your CV, a cover letter, and examples of your previous marketing work or campaigns. Join PT The Paralian Uluwatu and help us shape the future of marketing excellence in our industry.