Marketing Manager

Come and join a Winning Team

Be remarkable. Be yourself.

Why Should You Join Us?

At ASW, we believe in our people, in teamwork and the importance of your personal growth. If you are looking for the opportunity to join our award-winning international family with over 17,000 O+O stores across 31 markets in Asia and Europe, the ASW family welcomes you…

You can enjoy:

• Convenient office location, less than 5 min. walk from MTR
• Free round-trip lunchtime shuttle bus services to Shatin
• Comprehensive Medical and Life insurance coverage, including your spouse and children
• Well-equipped Gym inside our office building
• Onsite Clinic and Lactation Room

Why This Role Matters

As Marketing Manager, you will drive impactful brand strategies and integrated marketing campaigns that strengthen brand presence and customer engagement, grow market share, and support business performance. By connecting customer insights with creative storytelling across our O+O (Offline + Online) business model, you will help deliver engaging customers experiences that build lasting customer connections and ultimately contribute to putting a smile on customers’ faces. Drawing on customer-centric thinking, collaboration, and data-driven decision making, this role plays a key part in bringing our brands to life and supporting sustainable business growth.

What You’ll Be Doing

• Develop and execute integrated marketing strategies to enhance brand visibility, customer relevancy, engagement and business performance.
• Lead end-to-end marketing campaigns and content initiatives across online and offline channels to support sales and market share growth.
• Identify and leverage new media platforms and emerging opportunities to engage customers effectively.
• Partner closely with cross-functional teams to align marketing activities with commercial objectives and the O+O business model.
• Collaborate with agencies, designers, PR partners, and production teams to deliver impactful marketing communications and brand assets.
• Apply consumer insights, market trends, and performance data to optimize campaign effectiveness and drive better outcomes.
• Support frontline teams with engaging communications and initiatives that enhance the overall customer experience.
• Manage multiple projects simultaneously, ensuring delivery on time, within budget, and to a high standard.
• Champion the adoption of GenAI to drive deeper customer insights, optimize marketing efficiency, streamline content creation, and enhance brand visibility and customer engagement across O+O channels.

What You’ll Bring

• Strong expertise in brand & retail marketing, campaign management, and integrated communications.
• Customer-focused mindset with a passion for creating meaningful brand experiences.
• Ability to translate business objectives into effective marketing strategies and actionable plans.
• Strong understanding of digital, social, AI and integrated marketing channels within an O+O environment.
• Analytical and data-driven approach to evaluating campaign performance and identifying opportunities.
• Excellent project management skills with strong attention to detail and execution excellence.
• Collaborative working style with the ability to build effective partnerships across teams and external stakeholders.
• Strong communication, interpersonal, and stakeholder management capabilities.
• Resourceful problem-solving skills and the agility to thrive in a fast-paced environment.
• Excellent command of English and Chinese.

How You Will Make an Impact

• Building stronger brand awareness, increasing customer engagement, and delivering marketing initiatives that contribute to business growth.
• Through a combination of customer-centric thinking, collaborative partnerships, and data-driven marketing, you will create compelling brand experiences that strengthen market presence, support sales performance, and enhance the overall customer journey across both offline and online touchpoints.

What is holding you back?

"Grasp this opportunity and don't let this great chance to shape your life slip away!"

Apply now!

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant/ similar posts within the AS Watson Group.