Marketing Manager

Summary

The Marketing Manager is responsible for leading performance marketing and business analytics for international B2B digital partners. This role drives growth through paid media, campaign optimization, and data driven insights across wholesale and marketplace channels. The position collaborates closely with internal teams and external partners (including Zalando, Amazon, Farfetch, and China ecommerce platforms) to maximize marketing effectiveness, improve ROI, and identify commercial opportunities. The Marketing Manager also oversees the development, allocation, and tracking of the annual marketing budget.

Responsibilities

Performance Marketing & Brand Activation

• Develop and execute performance marketing strategies to drive traffic, conversions, and revenue growth.
• Optimize ad spend to improve ROAS and conversion rates through continuous testing and refinement.
• Balance direct response performance marketing with brand building initiatives to support both short term sales and long term brand equity.
• Collaborate with brand teams to ensure digital marketing aligns with brand identity and storytelling.
• Partner with external platforms (e.g., Zalando, Amazon, Farfetch, China ecommerce) to maximize marketing effectiveness and campaign impact.

Marketing Campaign Analytics & Optimization

• Track, measure, and analyze marketing performance across digital channels to assess effectiveness and ROI.
• Develop BI dashboards and reports to provide real time visibility into campaign performance.
• Conduct A/B testing to improve conversion rates and optimize customer journeys.
• Provide strategic recommendations to enhance digital marketing investments based on data insights.
• Present performance updates and insights to senior stakeholders, ensuring transparency on campaign outcomes.

Business Analytics & Performance Reporting

• Serve as the subject matter expert on business performance data, including sell in/sell thru, inventory levels, and revenue tracking.
• Analyze sales trends, pricing, and inventory data to generate actionable insights.
• Develop forecasting models for sales, stock levels, markdowns, and margins to support decision making.
• Partner with Finance, Planning, Operations, and Brand teams to align commercial strategies with business objectives.
• Prepare and present weekly, monthly, and quarterly business reviews for senior leadership and external partners.

Budget Management

• Develop the annual marketing budget and track performance against plan.
• Ensure effective allocation of marketing investments across channels and partners.
• Monitor spending, forecast variances, and provide recommendations to optimize budget utilization.

Requirements

• 5+ years of experience in performance marketing, digital marketing, or business analytics.
• Strong analytical skills with experience in BI tools, dashboards, and data modeling.
• Proven experience managing paid media campaigns and optimizing ROAS.
• Ability to interpret complex data sets and translate insights into actionable strategies.
• Experience working with marketplace or wholesale digital partners (e.g., Amazon, Zalando, Farfetch).
• Strong communication and presentation skills.
• Proficiency in Excel, analytics platforms, and digital marketing tools.
• Fluent in English; additional languages are an advantage.

Preferred Qualifications

• Experience in consumer goods, fashion, or ecommerce environments.
• Background in forecasting, pricing analysis, or commercial planning.
• Familiarity with international digital marketplaces and B2B ecommerce ecosystems.

Working Conditions / Physical Requirements

• Regular collaboration across European and global time zones.
• Hybrid or office based work environment depending on business needs.
• Occasional travel for partner meetings or business reviews.