Marketing Manager

About the role

We are looking for an experienced and dynamic Marketing Manager to lead our retail marketing activities. The successful candidate will be responsible for developing and executing marketing strategies, campaigns and promotional activities to increase brand awareness, drive customer engagement and support business growth.

Key responsibilities

• Develop and implement effective marketing strategies and campaigns for our retail outlets.
• Plan and manage monthly and annual marketing calendars, including seasonal campaigns, product launches, promotions and special events.
• Oversee digital marketing activities, social media platforms, content planning and online campaigns.
• Work closely with the Retail Operations, Merchandising, E-Commerce and Creative teams to ensure the smooth execution of marketing campaigns.
• Manage in-store marketing activities, point-of-sale materials, promotional displays and retail events.
• Coordinate with shopping malls, suppliers, agencies, influencers, media partners and other external parties.
• Monitor market trends, customer preferences and competitors to identify new marketing opportunities.
• Manage the marketing budget and ensure all activities are carried out within the approved budget.
• Monitor and analyse campaign performance, sales results, customer engagement and return on investment.
• Prepare regular marketing reports and provide recommendations to improve campaign effectiveness.

About you

• Bachelor's Degree in Marketing, Business Administration, Communications or a related field.
• Minimum 3-5 years of relevant marketing experience, preferably within the retail, fashion, or lifestyle.
• Strong experience in retail marketing, digital marketing, social media and campaign management.
• Good understanding of market trends and consumer behaviour.
• Strong communication, negotiation, leadership and project management skills.
• Creative, proactive, organised and results-oriented.
• Able to manage multiple projects and work effectively under tight deadlines.
• Willing to travel to retail outlets and attend events when required.
• Good command of English and Bahasa Malaysia. Mandarin would be an added advantage.