Marketing Manager

Job Description Marketing Manager

Industry: Mobile / Consumer Electronics
Experience: 5 - 10 Years
Location: Hi Tech City
Department: Marketing
Reports To: Head of Marketing / Business Head

Job Summary

We are looking for an experienced Marketing Manager with strong team-handling and leadership skills to drive marketing activities for our mobile business. The candidate will be responsible for developing and executing marketing strategies, managing marketing campaigns, strengthening brand visibility, supporting sales growth, and leading the marketing team.

The ideal candidate should have experience in mobile phones, consumer electronics, retail, telecom, or FMCG, with strong exposure to retail/channel marketing, digital marketing, product launches, and team management.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute marketing strategies aligned with business and sales objectives.
• Plan and execute product launches, promotional campaigns, brand activations, and retail marketing initiatives.
• Analyze market trends, customer behavior, competitor activities, and pricing.
• Develop marketing plans to improve brand visibility and market penetration.
• Manage ATL, BTL, digital, social media, influencer, and retail marketing activities.

Team Management

• Lead, manage, and motivate the marketing team to achieve business objectives.
• Set clear goals, targets, KPIs, and responsibilities for team members.
• Monitor individual and team performance and provide regular feedback.
• Conduct team meetings, reviews, and performance discussions.
• Train and develop team members to improve their marketing and execution capabilities.
• Ensure effective coordination between the marketing team and Sales, Retail Operations, Product, Purchase, and other departments.
• Allocate resources and ensure timely execution of marketing activities.

Retail & Channel Marketing

• Plan and execute in-store branding, POSM, displays, dealer promotions, and visibility activities.
• Work closely with sales teams, dealers, distributors, and channel partners.
• Develop initiatives to increase customer footfall, product visibility, and sales.
• Monitor execution of marketing activities across stores and markets.

Digital & Brand Marketing

• Manage digital marketing and social media campaigns.
• Coordinate with creative agencies, digital agencies, influencers, and media partners.
• Ensure consistent brand communication across online and offline channels.
• Track campaign performance and recommend improvements.

Budget & Performance Management

• Prepare and manage marketing budgets.
• Monitor marketing spends and ensure effective utilization of budgets.
• Track KPIs such as campaign ROI, brand visibility, engagement, leads, sales contribution, and market reach.
• Prepare regular marketing performance reports for management.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• MBA/PGDM in Marketing preferred.
• 5 - 10 years of relevant marketing experience.
• Minimum 2 - 3 years of experience in managing and leading a marketing team.
• Experience in Mobile, Consumer Electronics, Telecom, Retail, FMCG, or Consumer Durables preferred.
• Strong knowledge of retail/channel marketing and digital marketing.
• Experience in product launches and promotional campaigns.
• Strong leadership, team-building, and people-management skills.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects, teams, agencies, and deadlines.

Key KPIs

• Marketing campaign performance and ROI
• Product launch effectiveness
• Brand visibility and market penetration
• Sales contribution from marketing activities
• Digital engagement and customer acquisition
• Retail/channel activation performance
• Marketing budget utilization
• Team performance and productivity
• Timely execution of marketing plans

Preferred Candidate Profile

A hands-on Marketing Manager who can independently manage marketing strategies while also leading and developing a team. Candidates with experience in the mobile phone/consumer electronics industry and strong exposure to retail, channel marketing, product launches, and digital marketing will be preferred.