Marketing Manager

Position Summary

As the market growth engine for the new business, you will build an integrated marketing content production system, define market positioning and customer acquisition strategies for new products, and use AI to improve creative and content efficiency. You will plan online and offline campaigns that integrate brand building with performance marketing, precisely reach target audiences, and be accountable for lead volume, brand awareness/share of voice, and sales conversion.

Key Responsibilities

1. Product Understanding & Selling Point Mining: Deeply understand technical features and collaborate with product teams to translate complex technical selling points into customer-friendly, scenario-based benefits, while identifying target audiences.

2. Integrated Marketing & Customer Acquisition Strategy: Develop integrated marketing plans based on customer pain points, linking content creativity directly to business growth.

3. Online/Offline Campaigns & Asset Execution: Plan online and offline campaigns tailored to new business needs; manage exhibition materials, product brochures, interactive installations, and other assets to strengthen brand recognition and authority.

4. AI Content Production System: Build internal workflows and use AI to generate high-quality online and offline materials at scale, including posters, video scripts, social media copy, and EDMs, while ensuring content quality and brand tone.

5. Global Localization & Content Amplification: Adapt global marketing assets for local markets, including model image replacement and multilingual copy, to improve communication efficiency and audience affinity across markets.

6. Paid Media Data & Review Loop: Work with the media buying team, use AI to analyze paid media data, and feed insights back into creative iteration, forming a closed loop of “insight—generation—media placement—review.”

7. Cross-functional Collaboration & Project Delivery: Collaborate with sales, product, R&D, and other teams; translate product language into compelling marketing language; independently drive projects in a fast-paced environment and ensure marketing strategies align with business goals.

Key Qualification：

1. Bachelor’s degree or above; majors in Marketing, Advertising, Communications, or STEM-related fields preferred.

2. 8+ years of marketing experience; background in lighting, consumer electronics, smart home, small home appliances, automotive.

3. Proven experience in new product positioning, integrated marketing, and customer acquisition/growth, with accountability for lead volume, brand awareness/share of voice, and sales conversion.

4. Proficient in generative AI tools (e.g., ChatGPT, Claude, Midjourney, Stable Diffusion, or leading Chinese LLMs) and able to integrate them deeply into marketing workflows; experience in AI-driven content production or viral ampaigns preferred.

5. Strong aesthetic judgment and design sensibility, able to ensure visual quality and brand tone; strong data analysis skills, familiar with GA4, ad platforms, etc., and able to use AI for feedback and optimization.

6. APAC work experience, fluent English, and ability to communicate cross-culturally and adapt content for localization.

7. Team management or virtual team experience; strong cross-functional communication skills; self-driven, resilient under pressure, and able to thrive in a fast-paced business environment.