Marketing Manager

Marketing Manager Job Description

Company: Amartex Industries Ltd. / Amartex Family Mart
Location: Panchkula, Haryana
Department: Marketing
Position: Marketing Manager
Experience: 712 Years
Industry Preference: Retail / FMCG / Apparel / E-commerce / Consumer Retail
Employment Type: Full-time

Job Summary

We are looking for an experienced Marketing Manager to develop and execute integrated marketing strategies for Amartex Family Mart across retail, FMCG, apparel and consumer categories. The role will be responsible for increasing brand visibility, customer acquisition, store footfall, sales growth and customer engagement through effective offline and digital marketing initiatives.

Key Responsibilities

1. Marketing Strategy

• Develop annual, quarterly and monthly marketing plans aligned with business objectives.
• Create marketing strategies for stores, products, categories and new store launches.
• Plan campaigns to increase customer acquisition, retention and repeat purchases.
• Conduct competitor and market analysis to identify new opportunities.

2. Retail & Store Marketing

• Plan and execute store-level marketing campaigns and promotional activities.
• Drive customer footfall through local-area marketing, events, promotions and activation campaigns.
• Develop marketing plans for new store openings and expansion.
• Coordinate with Store Operations and Category Teams for promotional execution.
• Monitor campaign effectiveness and store-wise marketing performance.

3. Digital Marketing

• Manage digital marketing campaigns across relevant platforms.
• Coordinate SEO, social media, paid advertising, email/SMS/WhatsApp marketing and online promotions.
• Develop content calendars and coordinate with creative/content teams.
• Track digital campaign performance, leads, engagement and conversions.
• Improve online brand visibility and customer engagement.

4. Brand Management

• Maintain consistent brand communication across stores and digital channels.
• Develop promotional communication, creatives, campaigns and brand materials.
• Coordinate with agencies, designers, printers and other marketing vendors.
• Ensure timely execution of branding, signage, POSM and promotional materials.

5. Campaign & Promotion Management

• Plan festival, seasonal and category-specific campaigns.
• Develop promotional concepts for sales events, offers and customer engagement programs.
• Coordinate campaign execution from planning to post-campaign analysis.
• Track campaign ROI and marketing expenditure.

6. Customer Acquisition & CRM

• Develop customer acquisition and retention initiatives.
• Support loyalty programs and customer engagement activities.
• Analyse customer behaviour, buying patterns and campaign response.
• Work with CRM teams to improve repeat purchases and customer retention.

7. Marketing Analytics & Reporting

• Prepare weekly and monthly marketing performance reports.

• Monitor key metrics including:

• Store Footfall

• Customer Acquisition

• Conversion

• Sales Growth

• Campaign ROI

• Digital Engagement

• Lead Generation

• Customer Retention

• Analyse campaign results and recommend corrective actions.

8. Vendor & Agency Management

• Identify and manage marketing agencies, vendors and service providers.
• Negotiate commercial terms and monitor vendor performance.
• Ensure timely delivery and quality of marketing materials and services.
• Control marketing expenses within approved budgets.

9. Team Management

• Lead and guide the marketing team.
• Allocate responsibilities and monitor execution.
• Set KRAs/KPIs and conduct performance reviews.
• Coordinate with Sales, Merchandising, Purchase, Operations, HR and Management.

Key Performance Indicators (KPIs)

• Marketing-generated sales growth
• Store footfall growth
• Customer acquisition
• Customer retention/repeat purchase
• Campaign ROI
• Marketing cost vs. budget
• Digital reach and engagement
• Lead generation and conversion
• New store launch marketing effectiveness
• Timely execution of campaigns
• Brand visibility and market presence

Required Qualifications

• Graduate in Marketing, Business Administration or a related field.
• MBA/PGDM in Marketing preferred.
• 7–12 years of relevant marketing experience.
• Strong experience in retail/FMCG/apparel/consumer-facing businesses preferred.
• Experience in both offline retail marketing and digital marketing will be an advantage.
• Strong analytical, communication and team-management skills.

Preferred Candidate Background

Candidates from companies/industries such as:

Retail | FMCG | Apparel | Fashion Retail | Supermarket | Hypermarket | E-commerce | Consumer Brands | Large-format Retail

Preferred exposure to store marketing, local-area marketing, BTL activities, digital campaigns, customer acquisition and retail promotions.

Naukri Job Posting

Job Title: Marketing Manager – Retail / FMCG

Location: Panchkula, Haryana

Experience: 7–12 Years

Salary: As per experience and industry standards

Job Description:

Amartex Industries Ltd. / Amartex Family Mart is looking for an experienced Marketing Manager to lead marketing strategy and execution across our retail business.

The candidate will be responsible for brand building, store marketing, customer acquisition, digital marketing, promotional campaigns, new store launches, CRM, marketing analytics and agency/vendor management.

Key Skills:

• Retail Marketing
• FMCG Marketing
• Brand Management
• Store Marketing
• Digital Marketing
• Customer Acquisition
• CRM
• Campaign Management
• BTL Marketing
• ATL Marketing
• Local Area Marketing
• Marketing Analytics
• Social Media Marketing
• Performance Marketing
• Lead Generation
• Customer Engagement
• Marketing Budget Management
• Vendor Management
• New Store Launch
• Retail Promotions

Candidate Profile

• 7–12 years of relevant marketing experience.
• Strong understanding of retail/customer marketing.
• Experience in managing marketing campaigns and budgets.
• Strong analytic