Marketing Manager

Designation: Marketing Manager
Location: Chennai, Tamil Nadu
Department: Marketing
Employment Type: Full-Time
Experience: 5+ Years

Role Summary

We are looking for a Marketing Manager to lead end-to-end Digital, Offline, Retail, Trade, Brand, Events and Customer Marketing activities. The candidate will be responsible for building brand visibility, driving customer engagement, supporting sales growth, and executing integrated marketing campaigns.

Key Responsibilities

• Develop and execute annual, quarterly and monthly marketing plans.
• Manage digital marketing including Social Media, Google, Meta, YouTube, SEO, SEM, Email and WhatsApp campaigns.
• Plan and execute offline marketing including outdoor, print, radio, local media, banners, hoardings and promotional materials.
• Drive retail showroom marketing, in-store branding, POSM, displays, merchandising and visibility.
• Plan and execute dealer/distributor promotions, retail activations and customer engagement programs.
• Manage product launches, exhibitions, roadshows, mall activations, dealer meets and showroom events.
• Develop promotional campaigns, offers and marketing communication in coordination with Sales.
• Monitor competitor campaigns, pricing, promotions, launches and market activities.
• Manage creative, media, digital and event agencies/vendors.
• Manage marketing budgets and monitor campaign ROI.
• Track digital and offline campaign performance through MIS and analytics.
• Work closely with Sales, Operations and Senior Management to support business growth.
• Ensure consistent brand communication across all marketing channels.

Mandatory Requirements

• 5+ years of marketing experience.
• Prior experience in Retail Showroom Marketing is mandatory.
• Experience in Consumer Electronics / Mobile / Technology / Retail / Distribution is strongly preferred.
• Proven experience handling both Digital and Offline Marketing.
• Strong understanding of retail customer behaviour and showroom promotions.
• Experience managing marketing agencies, vendors and campaigns.
• Strong communication, presentation, analytical and negotiation skills.
• Willingness to travel for market visits and campaign execution.

Core Competencies

360° Marketing | Retail Showroom Marketing | Digital Marketing | Offline Marketing | Brand Management | Trade Marketing | Performance Marketing | Events & Activations | Campaign Management | Media Planning | Market Research | Agency Management | Budget Management | Analytics

Interested please share your resume to [email protected]

Pay: ₹35,000.00 - ₹40,000.00 per month

Work Location: In person