Marketing Manager

Job title: Marketing Manager
Company: UK Mortgage Centre Limited
Location: Warrington WA1 2NZ, hybrid (office-based Mondays and Wednesdays)
Reports to: Managing Director
Salary: £40,000 + bonuses

Hours of work: Full-time 35 hours per week over 5 days

About us
UK Mortgage Centre Limited is an established mortgage and protection brokerage and part of our own network. Our leads are sourced through online campaigns, PR, social media, strategic partnerships and our existing client bank. We invest in in-house technology to build a simpler, more efficient process, and we're growing an ecosystem of connected businesses across the financial sector.

Role purpose
To lead the entire marketing direction and customer-focused journey for UK Mortgage Centre, driving brand awareness, lead generation and client engagement across all channels, and to build a marketing function that grows with the business.

Key responsibilities

Strategy and leadership

• Own and lead the marketing direction and end-to-end customer journey for UK Mortgage Centre
• Refine and deliver the firm's communication strategy across multiple online channels
• Recruit, develop and lead a marketing team as the business reaches key milestones

Paid advertising

• Manage Meta advertising through Meta Business Suite and Ads Manager, including audience targeting, budgets, creative testing, retargeting and performance optimisation
• Manage or coordinate Google Search and Display activity, working with specialist agencies where appropriate
• Support lead generation that keeps advisers' diaries full of pre-qualified appointments

Content and social

• Own the social media content calendar across relevant platforms, maintaining a consistent brand voice and regular publishing schedule
• Plan and execute content strategy across social media, website, email and messaging channels
• Create engaging content informed by consumer behaviour and data
• Apply a broad range of creative skills, including copywriting, graphic design, social media strategy, short-form video editing, photography, email marketing, brand storytelling and campaign planning
• Visit the office, events and partner sites to capture authentic photo and video content, turning it into engaging posts, reels, stories and campaign assets
• Monitor social media algorithms and performance, and produce regular reports with clear insights and recommendations

Website

• Maintain the firm's WordPress website content, landing pages and enquiry journeys, improving search visibility and conversion rates

Partners and growth

• Oversee relationships with external service providers for PR, SEO and video, managing briefs, performance and value
• Work with the firm's key partners to build and connect relationships with external brands
• Help develop and connect the firm's wider ecosystem of financial sector businesses
• Identify opportunities to use AI and technology to refine internal processes

SKILLS, KNOWLEDGE AND PERSONAL ATTRIBUTES

Essential requirements

• Proven experience executing content strategy across multiple channels
• Hands-on experience managing Meta advertising through Business Suite and Ads Manager
• Strong, versatile creative skills across copywriting, graphic design, social media strategy and video content
• Ability to capture and edit photo and video content on location
• Strong WordPress website management experience
• Experience with Hootsuite or a similar social media management platform
• A solid understanding of social media algorithms, analytics and reporting
• A clear understanding of consumer behaviour
• Experience managing external agencies or service providers
• Excellent communication and organisational skills

Desirable

• Experience with Google Ads (Search and Display)
• Understanding of AI capabilities and their application to business processes
• Familiarity with Adobe Creative Suite, Canva, Twilio and WhatsApp integrations
• Motion graphics or SEO copywriting experience
• Awareness of FCA financial promotion rules
• Experience in financial services or another regulated industry
• Experience leading or developing a team

Main benefits, Terms and Conditions

• £40,000 salary + bonuses
• Hybrid working: office Mondays and Wednesdays, flexible for the rest of the week
• Direct reporting line to the owner
• The opportunity to build and lead your own team
• Private health insurance
• Paid wellbeing days
• Holiday entitlement: 28 days including Bank Holiday, with length of service increments
• Company closure over Christmas period with no deduction from holiday entitlement

EQUALITY DIVERSITY AND INCLUSION

We welcome and encourage applications from suitably qualified candidates regardless of age, disability, sex, gender reassignment/identity, sexual orientation, pregnancy/maternity and or marriage/civil partnership status, race, religion or belief.

Pay: £40,000.00 per year

Work Location: Hybrid remote in Warrington WA1 2NZ