Marketing Manager

The opportunity

Scientific knowledge only creates impact when it reaches the right HCP, at the right moment, through the right channel.

As Head of Medical Engagement, you will help shape the company’s HCP engagement model, bringing together medical content, AI-enabled engagement and personalised omnichannel journeys to strengthen medical recommendations at scale.

About the role

This is a leadership role with four direct reports and a Nordic scope. You will work from the office in Copenhagen and collaborate across markets, functions and channels. Travel is expected at approximately 15–20 days per year.

The ideal candidate will bring experience from a marketing role within the pharmaceutical or medtech industry. Previous people-management experience is valuable, but we are equally open to a senior individual contributor ready to take the next step into leadership.

Your mission

Build a modern, insight-led HCP engagement model that connects the right scientific content with the right healthcare professional, through the right channel and at the right time.

Key responsibilities

*Continuously evolve the Medical content strategy to guide HCP engagement across channels.

*Create a global methodology for persona-based HCP journeys.

*Use HCP behavioural insights to strengthen AI-driven engagement.

*Create conversational agents for HCPs and support AI-driven platforms.

*Develop cross-brand medical content, leveraging multi-divisional content factories and extending their capabilities into Medical.

*Execute B2B campaign activation across HCP touchpoints.

*Consolidate HCP behavioural insights and translate them into actionable engagement strategies.

*Define local digital strategies and HCP digital pathways.

*Manage digital tools and HCP platforms, including monitoring emerging digital-health tools and developing new digital-health partnerships.

What we are looking for

The must-have is a strong understanding of HCPs as a core target audience.

*Experience in dermatology is ideally suited to the role, but experience from another therapeutic area is relevant where you understand treatment pathways, healthcare environments and clinical practice.

*Agile mindset and comfort navigating fast-paced changing environment.

*Excellence in execution and a strong sense of ownership

*Learning agility and curiosity for new technologies and ways of working

*Ambition combined with empathy and an ability to bring others with you

*Resilience in a dynamic, evolving environment

*Critical judgement and the ability to turn insight into clear action

Leadership scope

You will lead a team of four direct reports and help set direction for medical engagement across the Nordic region. The role combines strategic thinking with hands-on execution and requires close collaboration across teams, markets, and disciplines.

Practical information

START DATE Targeting 1 January 2027 / as soon as possible

LOCATION Copenhagen, office-based min 3 days a week (hybrid policy)

GEOGRAPHY Nordic scope

TRAVEL Approximately 15–20 days per year

PEOPLE LEADERSHIP 4 direct reports

Ready to shape the future of medical engagement?

• This role offers the opportunity to combine medical engagement, HCP insight, digital innovation and leadership to build more relevant and effective ways of engaging healthcare professionals across the Nordics.