MARKETING MANAGER

Job Responsibilities

• Conduct comprehensive market analysis, including industry trends, competitor activities, and consumer behavior, to develop effective marketing strategies.
• Plan, develop and execute integrated marketing strategies covering both online and offline channels, including pricing strategies, promotional campaigns, advertising plans and brand positioning.
• Lead and optimize digital marketing initiatives such as SEO/SEM, social media marketing, email marketing, content marketing, paid ads, and website performance.
• Oversee offline marketing efforts including events, roadshows, partnerships, printed materials, and brand visibility activities.
• Monitor marketing performance using data analysis tools and KPIs; evaluate campaign effectiveness and adjust strategies to maximize ROI.
• Strengthen brand awareness and brand consistency across all channels—advertising, digital platforms, offline activities, PR and collaborations.
• Collaborate closely with internal departments (sales, Purchasing,Warehouse, Finance retail branches) to ensure aligned execution of marketing plans.
• Build, mentor and manage a high-performing marketing team by providing guidance, direction and development opportunities.
• Manage the marketing budget, ensuring effective cost allocation and reporting.

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related fields.
• Minimum 4 years of proven experience in marketing, with exposure to both online and offline marketing.
• Strong understanding of digital marketing, content creation, social media strategies, and offline marketing execution.
• Hands-on experience managing SEO/SEM, marketing databases, email campaigns, social media ads, display advertising, and performance analytics.
• Solid leadership, project management and team management capabilities.
• Strong analytical thinking and problem-solving skills, with the ability to interpret data and make strategic decisions.
• Familiar with digital and social media platforms such as Google Business, Facebook, Instagram, TikTok, XiaoHongShu, IG Reels, etc.
• Up-to-date with current marketing trends, consumer behavior insights and digital innovations.
• Experience in content-driven marketing or content-based e-commerce is highly preferred.

Job Type: Full-time

Pay: RM5,000.00 - RM7,000.00 per month

Benefits:

• Maternity leave
• Parental leave

Education:

• Bachelor's (Preferred)

Experience:

• People Management: 4 years (Preferred)
• Marketing: 4 years (Preferred)

Language:

• Mandarin (Preferred)
• English (Preferred)

Work Location: In person