Marketing Manager

Role Summary

We are looking for a driven and strategic Marketing Manager to join VINCAR Group’s Marketing team.

Reporting to the Head of Marketing, the role will support the overall planning and management of marketing activities across VINCAR’s portfolio of automotive brands.

This is a 360° integrated marketing role covering brand strategy, campaign planning, digital and social media, content, media, partnerships, events and activations.

The Marketing Manager will help oversee brand teams, guide campaign execution, manage priorities and workflows, and ensure marketing initiatives are aligned with business objectives.

Key Responsibilities

Marketing Strategy & Campaign Oversight

• Support the Head of Marketing in developing annual and tactical marketing plans across VINCAR Group’s brand portfolio.
• Oversee integrated marketing campaigns across digital, social media, content, CRM, media, partnerships, events and activations.
• Review campaign plans, timelines, deliverables and key marketing materials to ensure alignment with brand and business objectives.
• Monitor campaign performance and identify key learnings and opportunities for optimisation.

Content, Creative & Media

• Oversee weekly content calendars across all brands, ensuring timely planning, submission and publishing.
• Provide guidance on campaign messaging, content direction and creative briefs.
• Review key campaign assets, artwork, videos and marketing communications to ensure consistency and quality.
• Review media recommendations, targeting, placements and budgets to ensure alignment with campaign objectives.

Events, Activations & Partnerships

• Oversee the planning and execution of key launches, customer events, roadshows, drive events and brand activations.
• Manage partnerships, sponsorships and brand collaborations.
• Support major Group and multi-brand initiatives where required.

Team & Marketing Operations

• Guide and support Marketing Executives / Senior Marketing Executives across their respective brands and projects.
• Implement and maintain marketing SOPs for campaign proposals, event planning, reporting and other key workflows.
• Support the Head of Marketing in managing team priorities, resource allocation and overall marketing operations.
• Encourage team members to take ownership of their respective campaigns while providing guidance and oversight where required.

Requirements

• Diploma or Degree in Marketing, Business, Communications or a related discipline.

• Minimum 4 years of relevant marketing experience, preferably in brand management, integrated marketing or consumer marketing.

• Proven experience managing end-to-end campaigns and multiple projects concurrently.

• Strong understanding of digital, social media, content, media, events and partnerships.

• Strong strategic thinking, communication, project management and stakeholder management skills.

• Experience in managing agencies, media partners, and external vendors.

• Experience guiding or managing junior team members would be advantageous.

• A valid Singapore Class 3 or Class 3A driving license would be preferred.

What We Look For

We are looking for someone who can balance strategic thinking with strong execution, manage multiple priorities across brands, and provide clear direction and guidance to the team.

The ideal candidate should be proactive, resourceful, adaptable and solutions-oriented, with the ability to work comfortably in a fast-paced environment. You should be able to support the Head of Marketing on overall marketing direction while independently driving day-to-day priorities and ensuring campaigns and initiatives are delivered effectively.