Marketing Manager

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The Key Purpose of this role is to Lead the biggest brands in country, by developing insights-based brand strategies, integrated with commercial strategies, and develop and execute brand activities that win in market

Key Roles and Responsibilities:

• Analyse data and brand performance analysis for insights & to articulate brand issues and opportunities
• Articulate goals & objectives consistent with the role of the brand
• Implements winning activity plans which deliver brand strategy and objectives & in line with creative platform
• Deliver, measure and evaluate activities which win in the market to optimise performance and marketing spend effectiveness
• Leads and motivates effective multiagency teams
• Project management to deliver activation on time & on budget
• Clear communication of activities & execution standards to channel & sales
• Manage internal and external stakeholders and drive excitement for the brand and it's activities.
• Builds a passion for brands and their positioning throughout the business
• Deep consumer understanding to develop winning brand strategies and plans
• Lead the execution of brand plans to drive brand growth
• Innovative ideas and opportunity identification by applying the Front-end innovation process
• Developing and sustaining a balanced short-to long-term innovation pipeline for the brand
• Development of differentiated & compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix
• Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the Zone
• Innovative ideas and opportunity identification by applying the Front-end innovation process
• Developing and sustaining a balanced short-to long-term innovation pipeline for the brand
• Development of differentiated & compelling brand positioning, -purpose, -ladder, core creative idea and marketing mix
• Influencing stakeholder at different levels, building and maintaining collaborative cross-functional relationships across the Zone

Key attributes and competencies

• Established leadership ability at mid / senior level
• Demonstrated ability to manage projects & multidisciplinary teams
• Proven track record of launched innovation initiatives
• Influencing and consulting skills
• Ability to handle complex situations under pressure
• Passionate, self-starter
• Action and results oriented
• Good written and verbal communication
• Experience in and understanding of Igbo language would be an added advantage
• Good interpersonal skills
• Excellent negotiating skills
• Ability to work long hours and under pressure
• Team participation and good leadership skills

Minimum Requirements:

• Degree in Business, Marketing, Communication
• 5 years of relevant experience.
• Strong written and verbal communications skills.
• Good analytical and project management skills.
• Good interpersonal skills to able to manage internal and external stakeholders
• Action and results oriented

Additional Information:

• Band: V

AB InBev is an equal opportunity employer, and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted. Management reserves the right to use additional/relevant information as criteria for short-listing.