Marketing Manager

Role Purpose

The Marketing Manager is responsible for developing and managing the company’s marketing function with a direct focus on revenue growth and the achievement of monthly and annual sales targets. The role translates company sales objectives into actionable marketing strategies that generate demand, attract the right customers, generate qualified leads, support conversions, strengthen the brands, and create a predictable pipeline of business opportunities.

The position is responsible for ensuring that marketing does not operate as an isolated creative function, but as a revenue-generating business function closely connected to sales, customers, products, inventory, pricing, and overall company objectives. It requires continuously identifying where revenue opportunities exist, what is preventing sales growth, and what marketing actions can be taken to close those gaps.

The role is responsible for developing and executing revenue-focused marketing strategies, while overseeing and optimizing the company’s multi-channel marketing ecosystem to drive customer acquisition, strengthen brand growth and achieve monthly and annual sales targets. It also includes preparing and presenting weekly and monthly marketing reports to management, providing clear visibility into marketing performance, sales contribution, ongoing activities, challenges and opportunities.

Daily Tasks

• Conduct a daily stand-up with the marketing team to review priorities, progress, blockers and key deliverables.
• Review sales, marketing, campaign and channel performance to identify key trends, gaps, and opportunities.
• Review and prioritize marketing activities, campaigns, promotions, and upcoming launches based on business and sales priorities.
• Monitor the performance of key channels including Instagram, TikTok, TikTok Shop, LinkedIn, Amazon, Instagram Shop, and other active and upcoming platforms.
• Review all newsletters sent each day including open rates, engagement and overall performance and take corrective action where needed.
• Coordinate with Sales, Content, Creative, PR, Advertising, Product, and other relevant teams to ensure marketing activities are progressing as planned.
• Review campaign, content, creative, email, and SEO work and provide strategic direction, feedback, or approvals where required.
• Monitor customer, market, competitor and sales insights and identify opportunities to improve targeting, messaging, offers, or marketing activities.
• Guide and follow up with the marketing team and Assistant Marketing Manager on priorities, deliverables, quality, and deadlines.
• Address marketing issues, bottlenecks, and cross-functional dependencies that may affect campaigns, sales, or revenue.
• Review marketing reports, dashboards, and tracking data and communicate important updates, risks, and recommendations to management.
• Ensure marketing activities, files, assets, and processes remain organized and aligned with company standards.

Key Responsibilities

1. Revenue, Sales Performance & Marketing Strategy

• Develop the company's overall marketing strategy in alignment with business, revenue and growth objectives.
• Analyze sales trends, seasonality, products, brands, customer segments and other relevant business data to identify opportunities, weaknesses and gaps.
• Translate sales and business insights into marketing priorities, plans, campaigns, promotions, and customer acquisition initiatives.
• Communicate significant sales and marketing insights, opportunities, risks, and recommendations to management.
• Monitor sales performance and revenue against monthly, quarterly, and annual targets using QuickBooks and other available business data.

2. Sales Department Alignment

• Maintain regular communication with Sales/Business Strategist Manager to identify opportunities, address gaps, improve lead quality.
• Understand which leads are converting and which are not.
• Use sales feedback and customer insights to improve targeting, messaging, campaigns, and lead-generation strategies.
• Identify objections and customer concerns emerging during the sales process.
• Provide sales teams with appropriate marketing materials, ideas and campaigns.
• Ensure marketing and sales are working toward the same commercial objectives.
• Identify opportunities where marketing can help move prospects closer to purchase.

3. Campaign & Channel Management

• Plan and oversee marketing campaigns based on defined business objectives.
• Develop and maintain an annual marketing campaign calendar covering major U.S. holidays, seasonal opportunities, industry events, promotional periods and other commercially relevant campaigns.
• Plan major campaigns well in advance of their launch dates, ensuring sufficient time for strategy, offers, creative development, content, email marketing, advertising, PR, inventory coordination and other required execution.
• Lead planning for major annual campaigns and promotional periods, including Valentine’s Day, Memorial Day, 4th of July, Labor Day, Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, New Year’s Eve and New Year’s Eve and other relevant holidays or seasonal opportunities.
• Identify and develop additional campaigns throughout the year based on business priorities, customer behavior, market opportunities, product launches, promotions and industry events.
• Establish campaign audiences, offers, messaging, channels, budgets, timelines, and expected commercial outcomes, with support from the Performance Specialist where applicable.
• Coordinate campaign execution across Content, Creative, PR, Sales, Product, Advertising and other relevant teams.
• Monitor campaign and channel performance and determine when to optimize, scale, modify, or redirect activity.
• Identify successful campaigns and develop opportunities to scale them.
• Plan and oversee trade show, exhibition, conference, and industry event marketing initiatives, including event selection, objectives, promotional strategy, pre-event marketing, on-site marketing coordination, lead capture, and post-event follow-up.

4. Multi-Channel Marketing & Revenue Growth

• Responsible for developing, overseeing and optimizing the company's multi-channel marketing ecosystem to maximize customer acquisition and revenue opportunities.
• Oversee marketing activities across Instagram, TikTok, Snapchat, LinkedIn, Amazon, Instagram Shop, TikTok Shop, and other relevant digital, social, marketplace, and e-commerce platforms.
• Ensure each platform has a clear commercial purpose and contributes to the overall marketing and sales strategy.
• Identify opportunities to expand into new and emerging platforms, marketplaces, and digital channels that may generate additional customers and revenue.
• Continuously evaluate platform performance and determine where the company should increase investment, improve execution, test new approaches, or shift resources.
• Coordinate with content, creative, advertising, PR and sales teams to ensure consistent and effective execution across channels.

5. Product, Promotion & Go-to-Market Strategy

• Work with management and relevant departments to identify priority products and commercial opportunities.
• Understand product availability, pricing, margins, promotions, launches and inventory priorities.
• Develop go-to-market strategies for new products and structured marketing plans for strategically important products.
• Develop promotional strategies to stimulate demand for slow-moving or high-potential products.
• Coordinate marketing activity with inventory availability and avoid generating demand for products that cannot be adequately supplied.
• Identify opportunities to increase sales of priority products and highlight inventory constraints that may affect marketing activity.

6. Customer, Market & Competitive Intelligence

• Understand target customers, their buying behavior, needs, motivations, objections, and purchasing barriers.
• Monitor competitors, market movements, pricing, offers, positioning, and emerging opportunities.
• Identify new customer segments, market opportunities, and changes in customer demand.
• Translate customer, market, and competitive insights into actionable marketing strategies.
• Communicate meaningful market intelligence and opportunities to senior management.

7. Brand, Content & Communications

• Maintain consistent brand positioning, messaging and customer communication across company brands.
• Oversee the company's content strategy to support brand positioning, engagement, lead generation, and sales objectives.
• Provide strategic direction, briefs, topics, messaging and campaign requirements to the Content Writer and Creative team.
• Review and refine content to ensure quality, clarity, tone, messaging, brand alignment, and commercial relevance.
• Ensure content is appropriately tailored to different platforms, audiences, products and stages of the customer journey.
• Personally develop or improve high-priority content when required.
• Ensure marketing communications accurately represent the company's products, value propositions, and brand standards.
• Balance long-term brand building with short-term demand and revenue objectives.

8. Creative, Email & SEO Oversight

• Collaborate with the Senior Creative Designer and creative team to ensure creative assets effectively communicate marketing objectives and brand requirements.
• Provide marketing direction, campaign requirements, audience insights, messaging, and constructive feedback on creative concepts.
• Respect the established creative review and design approval process.
• Oversee email and newsletter marketing to support acquisition, engagement, retention, product launches, promotions and sales, chick CTR and Open rate etc and adjusting newsletters marketing accordingly.
• Maintain clear alignment between Marketing and Creative while respecting the Senior Creative Designer’s authority over design execution and final design approval.
• Supervise the SEO Specialist and set SEO priorities aligned with marketing and revenue objectives.
• Monitor organic visibility, keyword performance, traffic, and search rankings.
• Identify opportunities to improve qualified organic traffic and search performance.
• Ensure SEO initiatives are executed effectively and coordinated with Content, Web/Development, and relevant teams.
• Stay informed of major search-engine developments and relevant organic growth opportunities.

9. Marketing Team Leadership

• Set clear objectives, priorities and expectations for the marketing team.
• Directly manage and provide strategic direction to the Assistant Marketing Manager, ensuring that approved marketing priorities are translated into effective team execution.
• Delegate appropriate day-to-day coordination, follow-up and execution responsibilities to the Assistant Marketing Manager while retaining overall accountability for marketing performance.
• Assign responsibilities across the marketing team according to business priorities, capabilities, and workload.
• Monitor team performance, deliverables, quality, and deadlines.
• Ensure the Assistant Marketing Manager effectively coordinates with Content, Creative, PR, Advertising, SEO, Sales and other relevant team members.
• Encourage initiative, accountability, and proactive problem-solving.
• Review the commercial relevance and quality of team output.
• Provide constructive feedback, coaching, and direction.
• Ensure team members understand how their work contributes to company objectives.

10. Budget & Resource Management

• Develop marketing budget requirements based on business objectives and priorities.
• Allocate marketing resources according to commercial opportunities and expected business value.
• Monitor marketing expenditure and budget utilization.
• Evaluate marketing investments based on their contribution to business objectives.
• Recommend increasing, reducing, or reallocating resources based on performance.
• Prevent unnecessary spending that does not contribute to defined objectives.

11. Marketing Reporting & Management Review

• Prepare and present weekly and monthly marketing reports covering campaign performance, lead generation, channel performance, customer acquisition, product performance, sales contribution, key challenges, and upcoming priorities.
• Conduct the weekly Marketing Review Meeting with management.
• Present progress against marketing and business objectives and clearly explain significant gaps or changes.
• Highlight major wins, failures, opportunities, risks, and issues requiring management attention.
• Provide clear recommendations and action plans based on marketing and business data.
• Maintain accurate and timely marketing reporting for management decision-making.
• Maintain accurate and up-to-date marketing tracking spreadsheets, dashboards, and reporting files used to monitor campaigns, leads, channels, sales contribution, and other marketing performance metrics.

12. Marketing Operations, Assets & Process Compliance

• Maintain an organized filing system for marketing content, campaign materials, newsletters, social media assets, documents, spreadsheets and related files.
• Ensure marketing work is stored in company-provided drives and designated folders according to company standards.
• Follow established file naming, folder structure, document management, and asset management requirements.
• Ensure current and finalized versions are properly organized and accessible to authorized team members.
• Ensure important working files and final deliverables are uploaded to the company-provided Google Drive rather than retained on personal devices.
• Maintain efficient marketing processes and ensure teams follow established workflows and approval procedures.

13. Cross-Functional Marketing Leadership

• Maintain effective coordination with Business Strategists, Finance, Product, Creative, Content, PR, Advertising, Web/Development and other relevant departments.
• Ensure marketing priorities are understood across relevant teams and translated into coordinated execution.
• Resolve cross-functional issues that may affect campaign performance, customer acquisition, product availability, or revenue objectives.
• Ensure marketing initiatives are executed according to agreed priorities, timelines, and company processes.

Requirements

• Candidate must have a minimum of 5 years of relevant professional experience .

• Bachelor’s degree in Marketing, Business Administration, or a related field from a well-reputed university .

• Strong knowledge of marketing strategies, campaign management, and brand development .

• Excellent communication, analytical, and leadership skills with the ability to work collaboratively.

• Proven ability to manage multiple projects, meet deadlines, and deliver measurable results .