Marketing Manager

Key Responsibilities

Strategy & Planning

• Develop and manage the annual marketing calendar, ensuring integrated campaign planning across all channels

• Track and manage the marketing budget, maintaining accurate records and timely reporting

• Conduct ongoing competitive landscape monitoring to identify industry trends and business opportunities

Channel Marketing

• Plan and execute integrated marketing campaigns to promote BUZUD's healthcare and medical device products across hospitals, polyclinics, retail pharmacy, showroom, and digital platforms

• Develop marketing content such as product write-ups, posters, EDMs, and promotional materials in line with BUZUD's branding guidelines and HSA advertising requirements

• Support showroom and in-store marketing activities, including visual merchandising and customer engagement initiatives

• Work closely with the BD team, hospitals, polyclinics, and external stakeholders to support promotional campaigns and sales initiatives

• Coordinate and execute marketing events, including product launches, roadshows, health talks, and community outreach programmes

• Produce effective marketing collateral for the BD team and ethical channels

• Coordinate product launch marketing for new devices across the BUZUD portfolio

• Oversee CME event marketing — stakeholder communication and speaker coordination

Campaigns & Partnerships

• Plan and execute EDM and email marketing campaigns across B2B and B2C lists

• Lead public relations and media liaison activities, including press releases and media outreach

• Manage retail pharmacy in-store promotional campaigns and marketing initiatives

• Execute affiliated marketing programmes as directed by the Digital Marketing Lead

• Drive co-branded partnership projects with strategic partners as opportunities arise

Cross-functional & Operations

• Manage relationships with external agencies, designers, and vendors to ensure timely and quality delivery of marketing materials and services

• Drive marketing team internal communications — campaign briefs, project status updates, and team meeting notes

• Manage cross-department marketing requests, briefing BD, operations, and other teams on campaigns and launches

• Track, analyse, and report on marketing campaign performance and sales conversion data

• Assist in managing marketing budgets and maintaining proper documentation and records

• Participate in company events, exhibitions, campaigns, and operational activities as required

• Perform any other duties and responsibilities as assigned by Management from time to time

Requirements

Education & Experience

• Bachelor's Degree in Marketing, Business, Communications, or a related field

• Minimum 4–6 years of marketing experience in the healthcare, medical device, or pharmaceutical industry is an advantage

• Proven track record in managing integrated marketing campaigns across both digital and traditional channels

Skills & Competencies

• Strong knowledge of marketing communications — advertising, promotions, EDM, digital, and event marketing

• Familiarity with tactical marketing mix, trade shows, conventions, and community outreach programmes

• Ability to plan and execute new product introductions and coordinate across sales, BD, and operations teams

• Knowledge of consumer behaviour and ability to develop business-driven, audience-relevant marketing solutions

• Proficient in Microsoft Office and marketing tools, including EDM platforms and basic digital analytics

Personal Attributes

• Fluent English, both written and verbal, with confident and competent presentation skills

• Highly organised with strong attention to detail and the ability to manage multiple priorities

• Tenacious and adaptable, with good personal interaction skills and flexibility in a fast-paced environment

• Strong communication skills with the ability to build effective working relationships across departments

• Able to lead, guide, and motivate team members in a collaborative and fast-paced environment