Marketing Manager

ACE CPAs needs a Marketing Manager who does the work, not just manages it. About half your time goes to running a growth channel yourself. The rest goes to building the process, the reporting, and later the team. You will not walk into a large department. You will build one.

Full time, on site in Gulistan e Johar, Karachi. Monday to Friday, 9 AM to 6 PM US Eastern (7 PM to 4 AM in Pakistan from November to mid March, 6 PM to 3 AM the rest of the year). We prefer candidates who can start within 30 days.

About ACE CPAs

ACE CPAs is an accounting and advisory firm led by a CPA and based in Raleigh, North Carolina. We serve business owners across the US. Our work includes bookkeeping, tax, CFO support, and Quality of Earnings (QoE) reviews for construction companies, business buyers, and SBA lenders at banks.

The role

You report directly to firm leadership. You own marketing results end to end: which channels we use, what we measure, and whether it is working. You coordinate with our sales operations team, our automation and data team, and any outside agency we hire.

Your channel

You must be strong in at least one of these areas and run it yourself from day one:

• SEO and AEO.

  Website structure, content, Google Business Profile, and visibility in AI search answers.

• Google Ads.

  Campaign setup, keyword strategy, landing pages, and cost per lead.

• Cold email outbound.

  List strategy, sequences, and deliverability. A dedicated specialist will execute this, and you would guide the strategy.

Your numbers, every week

• Every Monday, you post a one page report covering website visitors, leads by source, cost per lead, booked calls, show rate, and conversion to client.
• You set targets for your channel with leadership in your first 30 days, and you are measured against them.
• When a number drops, you explain why and what you are changing.

Your first 90 days

• Days 1 to 30:

  Audit our website, GoHighLevel funnels, social media, and ad accounts. Build the weekly metrics report. Agree on channel targets.

• Days 31 to 60:

  Run your channel and show early results. Write SOPs for every recurring task.

• Days 61 to 90:

  Present a hiring plan for the next marketing role, backed by the data and SOPs you have built.

Responsibilities

• Run your primary channel hands on, as described above.
• Build the marketing strategy and the tracking behind it, from website traffic through to signed clients.
• Work with sales operations to improve appointment setting and show up rates.
• Oversee social media quality and direction. A team member already handles daily posting.
• Plan email marketing to existing leads and clients.
• Manage outside agencies and vendors, check their work, and hold them to results.
• Write SOPs so future hires can take over tasks without starting from zero.

Requirements

• 3 or more years in marketing, with at least 2 years of hands on work in SEO and AEO, Google Ads, or cold email.
• Results you can show, such as traffic growth, cost per lead, or booked meetings, with real numbers.
• Comfort with analytics tools such as Google Analytics, Google Search Console, Google Ads Manager, or Looker Studio.
• Clear written and spoken English for US audiences.
• Preferred: GoHighLevel, B2B or professional services marketing, and email marketing.

Do not apply if you

• Have only managed teams and have not done hands on marketing work in the last two years.
• Have only done social media posting or graphic design.
• Have a notice period longer than 30 days.

How to apply

Apply on LinkedIn and answer the screening questions. Then, within 48 hours, email [email protected] with the subject "Marketing Manager Application, [Your Name]". Include:

• Your resume.

• Your expected monthly pay in PKR, your notice period, and the area of Karachi you live in.

• One screenshot of results from a past campaign you ran yourself, with client names hidden.

• Short task (about 2 hours).

  Review acecpas.com, pick your strongest channel, and send one page or a 5 minute screen recording covering:

• Three specific problems you see on our website or online presence, and how you would fix each one.

• Your 30 day plan for your channel.

• The five numbers you would report every Monday, and why.

We review applications once the email arrives. If we shortlist you, you will have an interview with leadership and a working session where you walk us through your task and answer questions on your past results.

We do not consider age, gender, religion, ethnicity, or marital status when we hire.