Marketing Manager

Marketing Manager

Employment Type: Full-Time

Job Description

We are looking for an experienced and energetic Marketing Manager to lead our marketing activities, conduct seminars and promotional programmes, develop institutional relationships, generate leads, and convert leads into admissions/business opportunities.

Key Responsibilities

• Conduct seminars, career guidance sessions, workshops, and awareness programmes in schools, colleges, training centres, and other educational institutions.
• Visit schools, colleges, training centres, and other institutions to promote our courses and establish strong institutional relationships.
• Coordinate and organize seminars and promotional programmes with institutional management and coordinators.
• Develop and maintain strong relationships with schools, colleges, educational institutions, and other partners.
• Identify and develop opportunities for institutional tie-ups, collaborations, and student lead generation.
• Generate leads through seminars, institutional visits, field activities, promotional campaigns, and other marketing activities.
• Follow up with leads, understand their requirements, provide course information, handle enquiries, and convert qualified leads into admissions.
• Take ownership of the complete lead-to-admission process, from initial enquiry and follow-up to conversion and closure.
• Present and explain courses, programmes, career opportunities, fees, and other relevant information to prospective students and parents.
• Handle objections, resolve queries, and maintain regular follow-ups to improve conversion rates.
• Coordinate and manage the marketing team and field executives to achieve assigned lead generation and admission targets.
• Plan and execute offline marketing campaigns and promotional activities.
• Coordinate with management and other departments for the successful execution of marketing programmes.
• Monitor lead generation, follow-ups, conversion rates, and admission performance, and prepare regular reports.
• Achieve assigned lead generation, conversion, and admission targets.
• Represent the organization professionally during seminars, institutional meetings, and field visits.

Requirements

• Bachelor's degree in Marketing, Business Administration, Management, or a related field.
• 2–5 years of relevant experience, preferably in the education/training sector.
• Proven experience in lead generation, sales, follow-up, and lead conversion/closing.
• Excellent communication, presentation, networking, negotiation, and convincing skills.
• Strong leadership and team-management abilities.
• Target-oriented, confident, and self-motivated.
• Good Malayalam and English communication skills.
• Willingness to travel for institutional visits, seminars, and marketing activities.
• Valid driving licence is preferred.

Key Skills

Lead Generation Lead Conversion Sales Closing Admission Conversion Seminar Coordination Institutional Marketing School & College Visits Follow-up Business Development Institutional Tie-ups Client Relationship Management Team Management Presentation Skills Communication Negotiation Target Achievement

Pay: ₹12,000.00 - ₹57,000.00 per month

Work Location: In person