Marketing Manager

Company Overview

HOMIE is Singapore’s homegrown trusted brand producing and supplying quality baby essentials for parents who want the best for their babies. Happy Baby, Happy Mummy!

Job Summary

Lead the development and execution of integrated marketing strategies to drive business growth. Manage multi-channel campaigns, analyze performance, and collaborate across teams to ensure brand consistency and effective marketing operations.

Responsibilities

Develop and implement integrated marketing strategies aligned with business objectives to drive growth

Plan and manage marketing campaigns across digital and offline channels, including social media, e-commerce platforms, websites, and retail support to maximize reach and engagement

Oversee content planning and creation to maintain consistent brand messaging across all marketing channels

Analyze marketing performance metrics and prepare detailed reports to evaluate campaign effectiveness and inform decision-making

Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement in marketing strategies

Manage relationships with external vendors, agencies, and partners to ensure quality and timely delivery of marketing initiatives

Collaborate closely with internal teams including sales and operations to ensure marketing activities support overall business goals

Monitor marketing budgets and ensure efficient allocation and execution of marketing activities

Required competencies and certifications

Minimum 2 years of relevant marketing experience

Degree or Diploma in Marketing, Business, Communications, or related field

Develop and implement integrated marketing strategies aligned with the company’s business objectives

Plan and manage marketing campaigns across digital and offline channels, including social media, e-commerce platforms, websites, and retail support

Oversee content planning and creation to ensure consistent brand messaging across all channels

Analyse marketing performance metrics and prepare reports to evaluate campaign effectiveness

Conduct market research and competitor analysis to identify trends, opportunities, and areas for improvement

Manage relationships with external vendors, agencies, and partners where required

Collaborate closely with internal teams to ensure alignment between marketing, sales, and operations

Monitor budgets and ensure marketing activities are executed efficiently

HOMIE

is Singapore’s homegrown trusted brand that produces and supplies a wide range of quality baby essentials to meet your needs as a parent who likes us and only wants the best for our babies. Happy Baby, Happy Mummy!