Marketing Manager

Marketing Manager

Office Location: Bidhan Nagar, Kolkata - 700091
Working days: 6 days a week (Monday to Saturday, with Saturdays being a half-day)

Key Responsibilities:

• Develop and execute marketing strategies, project launches, campaigns and promotional activities.
• Drive lead generation through digital, social media, property portals and offline channels.
• Manage Google Ads, Meta Ads, website, SEO, social media and performance marketing.
• Manage brand positioning and marketing communication across projects and corporate brand.
• Coordinate with creative, digital, media, PR and advertising agencies.
• Plan and monitor marketing budgets, CPL, lead quality, site visits, conversions and ROI.
• Work closely with Sales and CRM teams to improve lead conversion.
• Conduct competitor and market analysis and identify new marketing opportunities.
• Plan events, exhibitions, activations and customer engagement initiatives.
• Oversee marketing collaterals including brochures, creatives, videos and outdoor branding.
• Prepare regular marketing MIS and performance reports.
• Lead and manage the marketing team and external agencies.

Skills Required:

• Strong communication, creative writing and marketing skills.
• Good understanding of digital marketing, SEO and social media.
• Analytical mindset with campaign tracking and reporting skills.
• Basic knowledge of creative designing and marketing collateral.
• Proficiency in marketing tools and CRM platforms.

Pay: ₹700,000.00 - ₹1,000,000.00 per year

Work Location: In person