Marketing Manager

Job Overview

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across digital channels. In this role, you will develop and execute innovative marketing strategies, oversee digital campaigns, and analyze performance metrics to ensure maximum impact. Your expertise will help us connect with our target audience, boost engagement, and drive business growth through creative content creation, data-driven decision-making, and strategic advertising efforts. This paid position offers an exciting opportunity to shape our marketing landscape while working in a collaborative and energetic environment.

Responsibilities

Marketing Strategy and Brand Development:

• Develop and execute an integrated marketing plan aligned with the business’ priorities, seasonal opportunities, and approved budget.
• Build brand awareness and a consistent brand voice and visual identity across every guest touchpoint.
• Source, develop, and deliver distinctive campaign concepts, promotions, collaborations, and experiences that give guests reasons to visit and return.
• Maintain annual, seasonal, and rolling 30-, 60-, and 90-day marketing plans, with clear deadlines and priorities.
• Translate operational needs into targeted campaigns that support weekday and weekend traffic, repeat visits, food and beverage sales, and merchandise.

Original Content and Social Media:

• Own the content calendar and personally create and publish original photography, videos, reels, stories, graphics, and copy for Instagram, Facebook, TikTok, Google Business Profile, and other relevant channels.
• Capture the people, hospitality, food, beverages, farm, spaces, and everyday moments that make Lark distinctive; maintain a regular on-site presence to produce timely content.
• Plan and promote beer releases, seasonal menus, activities, including advance announcements,
• Use weather, local happenings, seasonal themes, and guest interests to create timely reasons to visit.
• Manage comments, messages, and audience engagement; coordinate guest service responses with operations and build relationships with regulars and new audiences.
• Review content performance and test new creative approaches to improve reach, engagement, and guest action.

Digital Marketing and Asset Management:

• Manage email newsletters, campaigns, audience segmentation, and automated guest communications, including re-engagement and loyalty messaging.
• Plan, execute, and optimize paid social, digital advertising, and retargeting campaigns within approved budgets; monitor audiences, creative, spend, and results.
• Keep website content, listings, menus, Google Business Profile, and relevant online listings accurate and current; coordinate technical or SEO support as needed.
• Organize and maintain Lark's digital asset library, including photos, videos, logos, templates, and final creative files, with clear naming, version control, and appropriate usage permissions.

Partnerships and Community Engagement:

• Identify, source, and manage relationships with local businesses, community organizations, clubs, creators, influencers, and charitable partners.
• Build collaborations, cross-promotions, sponsorships, and community activations that fit the brand and introduce relevant audiences.
• Develop unique concepts with partners and coordinate outreach, deliverables, promotional commitments, schedules, and follow-through.
• Pursue relevant media coverage, local publications, community calendars, and other opportunities to strengthen visibility and reputation.

Print Marketing:

• Create and manage flyers, posters, banners, signage, advertisements, and other print or on-site marketing materials.
• Coordinate printers, vendors, and promotional merchandise, including quotes, approvals, production, and delivery; ensure the team has accurate materials.

Agency Management and Accountability:

• Manage third-party marketing agencies, freelancers, and specialists when applicable, including briefs, scopes, deadlines, budgets, brand standards, and quality of work.
• Maintain ownership of results and ensure outside support complements Lark's internal marketing priorities.
• Prepare the weekly marketing scoreboard and lead marketing updates, bringing recommendations and decisions to the discussion.
• Maintain the marketing action tracker, approved spending records, and campaign reporting; identify what worked, what needs to change, and the next action.

Skills

• Demonstrated experience independently managing marketing campaigns and creating content from concept through publication; hospitality, food and beverage, entertainment, or lifestyle experience preferred.
• Proficiency with SEO tools, Google Ads (AdWords), SEM strategies, and paid advertising campaign management.
• Strong knowledge of web analytics reporting tools such as Google Analytics, Web analytics, and Marketing analytics platforms.
• Experience with content creation including copywriting, graphic design (Adobe Photoshop), and video editing is a plus.
• Technical proficiency in website management using WordPress or other Content Management Systems; familiarity with HTML, CSS, SQL is advantageous.
• Expertise in social media management platforms for creating social media advertising campaigns across Facebook Advertising and other social networks.
• Ability to execute digital marketing campaign setup from start to finish while monitoring performance metrics for continuous improvement.
• Skilled in using marketing automation tools to streamline marketing campaigns and nurture leads effectively.
• Strong analytical skills with the ability to interpret data trends to optimize campaigns for better engagement and conversions.
• Strong project management, organization, communication, and vendor relationship skills; ability to prioritize competing deadlines and follow through without daily supervision.
• Availability to work on-site and attend selected evening and weekends for content capture, promotions, and partner activation.

Join us as a Marketing Manager if you’re passionate about leveraging cutting-edge digital tools to craft compelling campaigns that resonate with audiences.

Pay: $52,000.00 - $66,500.00 per year

Work Location: In person