Marketing Manager

Job Responsibilities:
Develop and execute marketing strategies across all social media and online channels.

Manage social media and online platforms, optimize advertising campaigns, and improve ROI.

Oversee content direction and design style, driving continuous updates and iterations.

Explore offline channels to achieve omnichannel coverage.

Requirements:
Experience in marketing team management, project management, or the higher education sector is a plus.

Strong understanding of social media platforms and digital channels, including advertising operations.

Skilled in a variety of marketing tools and techniques, including graphic design and video editing.

Excellent writing and content creation skills, with a keen eye for detail and quality.

Ability to communicate effectively in written and spoken Chinese is required as the role involves regular communication and coordination with Chinese-speaking partner.