Marketing Manager

Company: Encodedots Technolabs Pvt. Ltd.
Position: Marketing Manager
Location: Ahmedabad, Gujarat
Experience: 8+ Years
Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Marketing Manager to develop and execute effective marketing

strategies, strengthen brand presence, drive lead generation, and support business growth. The ideal candidate should have

strong expertise in digital marketing, campaign management, analytics, and team leadership.

Key Responsibilities

● Develop and implement marketing strategies aligned with business goals.

● Manage SEO, content marketing, and website optimization to improve organic traffic.

● Plan, execute, and optimize digital advertising campaigns across relevant platforms.

● Monitor campaign performance, analyze marketing metrics, and measure ROI.

● Strengthen brand positioning and identify opportunities for market expansion.

● Lead, mentor, and manage the marketing team to achieve business objectives.

● Develop and execute lead generation strategies to support business growth.

● Manage marketing budgets and optimize spending for maximum results.

Required Skills & Qualifications

● 8+ years of experience in marketing and digital marketing.

● Strong expertise in marketing strategy and planning.

● Knowledge of SEO, content marketing, and website optimization.

● Experience in digital advertising and campaign management across relevant platforms.

● Proficiency in analytics, reporting, performance tracking, and ROI measurement.

● Experience in brand building, market expansion, lead generation, and demand generation.

● Proven ability to manage marketing budgets and optimize campaign spending.

● Experience in managing, mentoring, and leading marketing teams.

● Strong strategic thinking, analytical, and decision-making skills.

● Excellent communication and stakeholder management skills.

● Proven track record of executing successful marketing strategies and delivering measurable business results.

Why Join Encodedots?

● Opportunity to work in a growth-oriented environment.

● Exposure to diverse clients and business opportunities.

● Learning and career-growth opportunities.

● Collaborative and supportive team culture.

● Opportunity to directly contribute to business growth and success.

Pay: ₹70,000.00 - ₹80,000.00 per month

Benefits:

• Leave encashment
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Ahmedabad, Gujarat 380054: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• SEO: 8 years (Preferred)

Work Location: In person