Marketing Manager

Lead Generation & Customer Acquisition

• Develop and execute marketing strategies to consistently generate qualified leads and new customers.
• Plan and manage lead-generation campaigns across digital and offline channels.
• Identify new marketing channels, partnerships and promotional opportunities to increase customer acquisition.
• Monitor lead quality, lead volume and cost per lead (CPL).
• Continuously improve campaigns to achieve lead-generation and sales targets.

Sales & Revenue Growth

• Take ownership of marketing-generated sales and revenue targets.
• Work closely with Sales and Operations teams to improve lead-to-appointment and lead-to-sales conversion.
• Develop promotions, packages and campaigns that drive customer purchases.
• Analyse customer behaviour and sales performance to identify opportunities for revenue growth.
• Track the effectiveness of marketing activities based on actual sales contribution and ROI.

Digital Marketing & Performance Marketing

• Plan and manage campaigns across platforms such as Meta (Facebook/Instagram), Google, TikTok and other relevant channels.

• Manage paid advertising budgets and optimise campaigns based on performance.

• Monitor key metrics including CPL, customer acquisition cost (CAC), conversion rate, ROAS and revenue generated.

• Ensure marketing expenditure delivers measurable business results.

Campaign & Promotion Management

• Develop monthly and seasonal marketing campaigns aligned with business objectives and sales targets.
• Coordinate campaign launches, promotional materials and marketing communications.
• Work with internal teams, designers, agencies, influencers and external vendors where required.
• Evaluate each campaign and recommend improvements based on performance data.

CRM & Lead Management

• Ensure marketing leads are properly captured, tracked and followed up.
• Monitor the customer journey from enquiry to appointment and completed sale.
• Develop remarketing and customer reactivation campaigns.
• Work with relevant teams to improve lead response time and conversion performance.

Brand & Content Management

• Maintain consistent brand positioning across all marketing channels.
• Oversee social media, promotional content, advertisements and marketing materials.
• Develop content strategies that support both brand awareness and sales conversion.
• Monitor competitors, market trends and customer preferences.

Reporting & Performance Analysis

• Prepare weekly and monthly marketing performance reports.
• Track marketing expenditure against leads, customers and revenue generated.
• Analyse campaign performance and provide actionable recommendations to Management.
• Establish clear marketing KPIs and ensure agreed targets are achieved.

Requirements:

• Diploma or Degree in Marketing, Business, Communications or a related field.
• Minimum 3–5 years of relevant marketing experience, preferably in a sales-driven or consumer-facing environment.
• Proven experience in lead generation, digital marketing and performance marketing.
• Strong understanding of Meta Ads, Google Ads, TikTok and social media marketing.
• Strong analytical skills with the ability to interpret marketing and sales data.
• Commercially driven with a strong focus on leads, conversion, revenue and ROI.
• Able to work independently and manage multiple campaigns simultaneously.
• Strong communication, leadership and stakeholder management skills.
• Experience in the beauty, wellness, aesthetic, retail or service industry will be an added advantage.