Marketing Manager

Purpose of Job:

• To develop and lead Waterbom Bali’s marketing strategy to strengthen brand positioning, attract target visitors, increase booking conversion, encourage repeat visits, and drive revenue growth.
• The role ensures that marketing initiatives deliver creative, world-class, and engaging experiences aligned with Waterbom Bali’s brand identity, business objectives, and future expansion plans.

Job Responsibilities:

Marketing Strategy & Brand Positioning

• Lead Waterbom Bali’s overall marketing strategy, ensuring alignment with business objectives, brand positioning, visitor insights, and tourism trends.
• Strengthen Waterbom Bali’s brand positioning as a leading world-class water park and lifestyle destination in Bali through creative, differentiated, and relevant marketing initiatives.
• Develop marketing strategies for new attractions, facilities, and visitor experiences as part of Waterbom Bali’s Phase 3 expansion.

Digital Marketing & Visitor Acquisition

• Lead digital marketing across relevant channels, including paid advertising, social media, search engine marketing, SEO, email marketing, and online booking platforms.
• Develop creative, integrated campaigns around seasonal demand, holidays, promotions, and visitor experiences to increase awareness, engagement, and bookings.

Marketing Performance & Management

• Manage marketing budgets and allocate resources based on campaign priorities, audience potential, and expected return on investment.
• Analyze campaign results and visitor insights to continuously improve marketing effectiveness and spending efficiency.

Team Leadership & Collaboration

• Lead and develop the marketing team by setting clear priorities, performance expectations, and accountability.
• Foster creative thinking, innovation, and continuous improvement while maintaining world-class brand standards.
• Collaborate with relevant departments to ensure marketing campaigns, promotions, and new attraction launches are aligned with operational capabilities and business goals.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 5 years of experience in marketing, with at least 2 years in a managerial or leadership role.
• Experience in beach clubs, lifestyle destinations, or business campaigns and engaging F&B outlets is highly preferred, with a strong understanding of high-end brand positioning and customer experience
• Strong creative mindset with the ability to develop distinctive campaigns and engaging brand experiences.
• Strong knowledge of digital marketing, campaign management, audience analytics, and performance measurement.
• Proven ability to manage marketing budgets, evaluate campaign effectiveness, and translate insights into actionable strategies.
• Strong leadership, communication, project management, and cross-functional collaboration skills.
• Passion for sustainability and an understanding of how sustainability initiatives can strengthen brand value and marketing partnerships.
• Excellent command of English, both written and spoken.