Marketing Manager

We are looking for a results-driven Marketing Manager with 3-4 years of experience in the cosmetics and perfumes industry, with a background in digital marketing and e-commerce

The role will focus on developing and executing marketing strategies, managing brand positioning and promotional campaigns, and optimizing marketing activities across digital and retail channels to increase brand awareness, drive customer engagement, and support business growth.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with business objectives
• Plan, launch, and optimize paid advertising campaigns across platforms such as Meta Ads, Google Ads, and TikTok Ads
• Manage and optimize e-commerce marketing activities to increase website traffic, conversion rates, and online sales
• Monitor campaign performance, analyze marketing metrics, and prepare reports to identify growth opportunities and improve ROI
• Develop and implement social media marketing strategies, including content planning, campaign coordination, and audience engagement
• Plan and execute seasonal campaigns, product launches, and promotional offers to drive sales and customer acquisition
• Conduct market research and competitor analysis to identify digital marketing trends, customer preferences, and new growth opportunities

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 3-4 years of experience in marketing
• Previous experience in the cosmetics and perfumes industry is preferred
• Hands-on experience managing paid digital advertising campaigns
• Good understanding of e-commerce platforms, online sales funnels, conversion rate optimization, and customer acquisition strategies
• Experience in social media marketing, content planning, and influencer marketing
• Strong analytical skills with the ability to interpret campaign performance data and optimize marketing strategies accordingly
• Familiarity with tools such as Google Analytics, Meta Ads Manager, and other digital marketing analytics platforms
• Excellent communication, organizational, and project management skills
• A results-oriented mindset with a strong focus on increasing online sales, brand awareness, and marketing ROI

Benefits

• Social insurance
• Medical insurance
• Opportunity to work on diverse, high-impact projects
• Career growth and development opportunities