Marketing Manager

Job highlights

• Prior experience in liaising with agencies and managing deliverables.

• Bachelor s / Master s in Marketing,Mass Communication,or a related field

• Prior experience in education / franchise / service industries preferred

• 3 6 years of proven experience in marketing roles with the above skill set

• Design & Creativity: Develop eye-catching creatives and marketing assets using Canva.

• Performance Marketing: Plan, execute, and optimize campaigns on Meta Ads (Facebook & Instagram).

• Franchise Partnerships: Drive franchise growth through marketing initiatives and relationship management.

• Social Media Management:

• Create and manage monthly social media calendars.

• Drive content creation and storytelling across platforms.

• Campaign Management: Strategize and run online & offline campaigns to boost engagement and admissions.

• Events & Activations: Plan, organize, and conduct online & offline events, workshops, and promotional evenings.

• Agency Liaisoning: Coordinate with external agencies for creative, digital, and PR campaigns.

• Collaboration with ICs: Work closely with Independent Consultants to design marketing strategies and closures.

Desired Skills & Expertise:

Strong expertise in Canva design & content creation.

Proven track record in Meta performance marketing.

Experience in franchise/partnership marketing.

Strong social media planning & execution skills.

Campaign and event management experience (online & offline).

Prior experience in liaising with agencies and managing deliverables.

Excellent communication, creativity, and analytical skills.

Ability to work independently and with ICs to drive results.

Qualifications & Experience:

Bachelor s/Master s in Marketing, Mass Communication, or a related field.

3 6 years of proven experience in marketing roles with the above skill set.

Prior experience in education / franchise / service industries preferred.