Marketing Manager

About the Role

Our association serves a community of roughly 2,000 members and is looking for a motivated, detail-oriented Marketing Manager to help us tell our story and keep members engaged. This role serves as the primary point person for social media, email, event promotion, and sponsor communications. You'll work closely with association leadership to plan and execute campaigns that grow attendance, strengthen member relationships, and support our national events and sponsors.

What You'll Do

Communications Strategy

• Help identify and prioritize the communication channels (social, email, text) that reach our members most effectively.

Social Media

• Create and schedule content announcing virtual events, new councils, and new program launches.
• Develop member testimonial features and posts highlighting the value of attending events.
• Produce spotlight content to celebrate volunteer leaders.

Email & Text Marketing

• Draft, schedule, and send member emails and text communications.
• Troubleshoot and resolve email deliverability and spam-filter issues.

Sponsor Marketing

• Support the development of sponsor member offers, including special offers for Diamond-level sponsors.
• Help create content and campaigns supporting female new hires and targeting ERG (Employee Resource Group) leaders.
• Gather and organize sponsor data and intelligence to inform future outreach and offers (sponsor newsletters or insights)

National Event Campaigns

• Help prepare attendance justification documents members can use to gain employer approval.
• Create keynote and featured-speaker spotlight content.
• Develop hotel feature and highlight content for event promotion.
• Support early-bird registration campaigns and promote event swag.

Special Project Campaigns

• Support storytelling campaigns such as spotlighting a former SkillsUSA competitor now working in the industry.
• Help promote Girls Camps and Dress for Success partnership events.

What We're Looking For

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• Minimum 3 - 5 years of marketing, communications, or social media experience (including internships)
• Content development skills to be used in producing social posts, email and association event promos (Canva, Adobe Express, or similar)
• Strong writing skills and comfort creating content for multiple channels (social, email, text)
• Detail-oriented, organized, and able to manage several campaigns and deadlines at once
• Comfortable learning new tools and systems (email platforms, social schedulers, CRM/member databases)
• A collaborative, can-do attitude and genuine interest in supporting a member-driven community
• Strong diplomatic communication skills, both verbal and written
• The ability to independently initiate, prioritize, and complete diverse tasks in an efficient, timely, well-organized manner with minimal supervision.

Nice to Have

• Experience with email marketing platforms and troubleshooting deliverability issues
• Familiarity with association, nonprofit, or membership organization marketing

Work Environment

• Scheduled working hours: Monday through Friday between 8am and 5:00pm in your local time zone
• Be available and responsive during scheduled work hours

Travel Requirements: Approx. 25%. Participation and support role at annual NWIR Days event (3-4 days onsite) and additional industry event (4- 5 days support on site).

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• Flexible schedule

Work Location: Remote