Marketing Manager

MARKETING MANAGER

ABOUT US

We’re Signature Retirement Living, and we believe that enjoying life is what Vibrant Seniors Living should be all about. We hire outstanding people who truly care about seniors and understand their needs. We value our staff and believe in providing a culture that cultivates and celebrates success, offering excellent benefits and perks, and a vibrant, fun, safe work environment and much more! As we continue to expand, we invite you to be a part of building a reputation that will stand the test of time. If you are passionate, creative, caring and energetic, we would like to hear from you!

THE OPPORTUNITY

Wellington West Retirement Community, located in Ottawa, Ontario is actively seeking an energetic, enthusiastic and self-motivated individual to join our growing team.

Reporting to the Executive Director, the Marketing Manager develops and implements site specific marketing programs to achieve occupancy targets in accordance with legislative/regulatory requirements, Company policies and procedures and fiscal constraints.

THE SPECIFICS

• Employment Term: Permanent
• Job Type: Full-Time
• Biweekly Hours: 80
• Work Location and Arrangement: Ottawa, ONSITE
• Vacancy Status: Current Vacancy
• Compensation: $60,000 - $65,000; Compensation includes base salary plus commission and performance-based bonus eligibility
• AI Disclosure: Artificial intelligence may be used to support the initial screening of applications. Final hiring decisions are made by the hiring manager and are not automated.

PRIMARY JOB RESPONSIBILITIES

• Assist with developing the annual marketing plan, departmental goals and objectives, and annual budget.
• Market the Community’s services and amenities to potential residents, external groups and senior care system .
• Perform ongoing market research and continually monitor competitors, and adjust marketing efforts as needed.
• Oversee all marketing and advertising promotional activities and staff involved in these activities.
• Oversee, collaborate on, and actively participate in the community’s social media strategy and content development to build brand awareness and engagement.
• Actively assess and refine advertising strategies to ensure campaigns generate qualified traffic and effectively target the right prospective residents and families.
• Engage with Culinary and Lifestyle departments for purposes of specials events planning.
• Enforce and adhere to all appropriate workplace regulations, compliances, legislation and Company policies and procedures.
• Be continually aware of and maintain the highest standards of professionalism by following the Company dress code.
• Act as Manager-on-Duty weekends on rotation.

WORKING CONDITIONS

• Work on a continuous basis with a computer.
• Walk and stand on a variety of surfaces for at least 3 hours per day.
• Occasional lifting up to 30 lbs.
• Travel by personal vehicle to attend community functions as required.
• Exposure to extreme temperature and variable weather.

WHO YOU ARE

• Post-secondary education in business/marketing field is an asset, or equivalent combination of education & experience.
• Excellent English communication (both oral and written), including presentation skills.
• Sound knowledge of local community, competitors and media contacts.
• Computer proficiency including media software, internet resources and Microsoft Office.
• Valid Drivers’ license.
• Must be able to provide a police check with vulnerable sector screen upon hire.
• Must be able to provide a TB test upon hire
• Must be able to provide a record of vaccination for COVID-19 (minimum 2 doses) upon hire.

ACCOMMODATION

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, candidates who require accommodation throughout the application and/or selection processes may contact the Executive Director for assistance.

We thank all candidates in advance for their interest in this position. Please be advised that only those required for an interview will be contacted. No phone calls, please.

Job Types: Full-time, Permanent

Pay: $60,000.00-$65,000.00 per year

Benefits:

• Company events
• Dental care
• Discounted or free food
• Employee assistance program
• Extended health care
• Mileage reimbursement
• On-site gym
• On-site parking
• Paid time off
• RRSP match
• Vision care

Ability to commute/relocate:

• Ottawa, ON: reliably commute or plan to relocate before starting work (required)

Experience:

• Marketing: 1 year (preferred)
• Digital marketing: 1 year (preferred)
• Retirement/Senior Living: 1 year (preferred)

Language:

• English (required)

Location:

• Ottawa, ON (preferred)

Work Location: In person