Marketing Manager

About the role

The Marketing Manager is responsible for developing, implementing, and executing integrated marketing strategies that drive brand growth, customer acquisition, engagement, and retention. This role leads marketing initiatives, market research and consumer insight programs, brand management activities, and marketing team development. The ideal candidate combines strategic thinking, analytical expertise, and strong leadership capabilities to deliver measurable business results and strengthen the organization's market position.

Key responsibilities

• Develop and execute comprehensive marketing strategies aligned with overall business objectives and growth targets. Identify market opportunities and recommend strategies to improve market share and competitive positioning.
• Lead digital marketing initiatives across SEO, SEM, social media, email marketing, content marketing, website management, CRM, marketing automation, and paid advertising.
• Monitor emerging digital trends, technologies, and best practices to improve marketing effectiveness and customer engagement.
• Design and manage market research projects to understand customer behaviors, needs, preferences, and market trends.
• Analyze customer and consumer data to generate actionable insights that support marketing, product development, and business decisions.
• Conduct competitor analysis and market intelligence to identify opportunities, risks, and industry developments.
• Develop and maintain a strong and consistent brand identity across all customer touchpoints.
• Plan, execute, and evaluate integrated marketing campaigns across digital and traditional channels.
• Lead, coach, and develop the marketing team to ensure high performance and continuous professional growth.
• Develop and manage marketing budgets, ensuring cost-effective utilization of resources.

About you

• Bachelor's degree in Marketing, Business Administration, Communications, Market Research, or a related field.
• Minimum 5-8 years of progressive marketing experience, with at least 2-3 years in a leadership or managerial role.
• Experience in customer experience (CX), customer journey mapping, and customer engagement strategies.
• Experience working in fast-paced, growth-oriented organizations and managing multiple marketing channels simultaneously.
• Strong experience in market research, customer insights, consumer behavior analysis, and data-driven decision-making.
• Demonstrated experience in brand management, including brand positioning, brand strategy development, and brand-building initiatives.
• Proven ability to lead, develop, and manage marketing teams, agencies, and cross-functional stakeholders.
• Experience managing marketing budgets and measuring campaign ROI.
• Excellent communication, presentation, stakeholder management, and project management skills.
• Strategic thinker with creativity, problem-solving ability, and a strong customer-centric mindset.