Marketing Manager

Saharanpur Charitable Hospital is seeking a proactive and result-oriented Marketing Manager to strengthen the hospital's visibility, increase patient awareness, develop referral relationships, and expand community healthcare outreach.

Job Purpose

To develop and implement ethical, patient-focused marketing strategies that increase awareness of hospital services, improve patient footfall, strengthen community relationships, and support the hospital's growth while maintaining its charitable values.

Key Responsibilities

A. Marketing Strategy and Planning

• Develop monthly and annual marketing plans.
• Promote OPD, IPD, diagnostic, surgical, specialty, and other hospital services as applicable.
• Identify opportunities to reach underserved communities and new patient groups.
• Prepare monthly marketing budgets and performance reports.

B. Doctor and Referral Network Development

• Build professional relationships with local doctors, clinics, nursing homes, diagnostic centres, and healthcare professionals.
• Develop ethical referral and professional networking programmes.
• Organize doctor meetings, clinical awareness sessions, and continuing education events where appropriate.
• Maintain regular communication with referral partners.
• Community Outreach..........
• Organize health camps, screening programmes, awareness drives, and community health initiatives**.**
• Build relationships with NGOs, charitable organizations, schools, colleges, companies, resident associations, and community leaders.
• Promote the hospital's charitable services and eligible patient assistance programmes.
• Measure the number of people reached and patients appropriately referred through outreach activities.

Qualifications and Experience

• Graduate in Marketing, Business Administration, Healthcare Management, or a related field.
• MBA/PGDM in Marketing or Healthcare Management preferred.
• Suggested experience: 3–5 years in marketing, preferably in a hospital, healthcare organization, diagnostic centre, or related service business.
• Experience in local outreach, professional relationship management, and digital marketing is desirable.
• Strong communication, negotiation, planning, reporting, and team management skills.
• Familiarity with Saharanpur and nearby districts would be an advantage.

Pay: ₹100,000.00 - ₹120,000.00 per month

Benefits:

• Flexible schedule
• Paid sick time

Work Location: Hybrid remote in Saharanpur, Uttar Pradesh 247002