MARKETING MANAGER

Key Responsibilities

Strategy Development:
Create comprehensive marketing plans to achieve business objectives.

Campaign Management:
Plan, execute, and monitor marketing campaigns (digital, social, email, events).

Market Research:
Analyze consumer behavior and competitor trends to identify opportunities.

Budgeting & ROI:
Manage the marketing budget, allocate resources, and report on campaign ROI.

Team Leadership:
Guide marketing team members and manage agency relationships.

Brand Consistency:
Ensure consistent brand messaging across all channels.

Content & Communications:
Oversee creation of promotional content (web, print, social).

Required Skills and Qualifications

Experience:
Usually 3–5 years in marketing roles, with proven campaign management experience.

Analytical Skills:
Ability to analyze market data, ROI, and KPIs.

Communication:
Strong written and verbal communication skills.

Technical Knowledge:
Familiarity with digital marketing tools, SEO, CRM software, and social media analytics.

Project Management:
Proven ability to manage multiple projects simultaneously.

RAFFLES EMPLOYMENT PTE. LTD.