Marketing Manager

About the role

This role involves developing and executing comprehensive marketing strategies for a real estate business operating in resale properties and renovation services. You will plan marketing approaches across multiple channels, manage content creation, lead market analysis, and oversee a creative team to drive business growth.

Key responsibilities

• Plan marketing strategies for resale properties (houses and condominiums) across Property Portals (DDproperty), Social Media, and Website
• Define lead generation approaches for both buyers and sellers aligned with business objectives
• Plan communications to promote renovation services, highlighting company strengths
• Determine content production direction to build credibility, including home tour videos, Before/After reviews, and educational articles on home decoration and renovation considerations
• Plan content calendar and communication direction aligned with both business strategies
• Establish copywriting and SEO guidelines consistent with brand image for Property Portals, Websites, and educational content
• Collaborate closely with sales agents and technical/architectural teams to incorporate customer insights into marketing plans
• Monitor and analyse market data and competitor activity to adjust brand and content strategies
• Manage creative team (graphics, video editing) to align with strategy
• Plan team development and work processes to improve content production and campaign effectiveness

About you

• Bachelor's degree or higher in Marketing, Business Administration, Communications, or related field
• Minimum 5+ years of marketing experience
• Understanding of brand strategy and integrated marketing content planning
• Creative thinking and understanding of content marketing
• Flexible, agile, capable of multi-tasking and ready to grow with a medium-sized business focused on speed and efficiency
• Experience in real estate agency, resale properties, house building, or interior design is highly valued