Marketing Manager

Who you are

• 7+ years of hands-on experience in brand, content, or digital marketing
• Native-level in German and business-proficient English to work effectively within an international team
• Proven track record of building and executing cohesive social media strategies across organic and paid formats to drive conversions
• Strong analytical capabilities with the proven ability to leverage data, marketing platforms, and business intelligence tools to drive strategic decisions
• Demonstrated success in cross-functional stakeholder management and complex project execution
• Bachelor's degree or equivalent practical experience
• Prior marketing experience within the hospitality, lifestyle, or technology sectors
• Deep understanding of the German restaurant industry and broader hospitality landscape
• Demonstrated expertise in building cohesive brand partnership strategies across owned and sponsored formats to drive awareness in growth markets
• Ability to leverage artificial intelligence platforms to maximize operational efficiency
• Strong adaptability and self-motivation, with the ability to thrive in a highly dynamic, entrepreneurial environment

What the job involves

• As the Marketing Manager for Germany at OpenTable, you will define and execute our B2C and B2B growth strategy in Germany, with additional support across Austria and Switzerland
• You will play a pivotal role in driving brand awareness and customer acquisition through a highly localized approach
• Serving as the primary voice for the German market, you will partner with global channel owners to ensure a unified, high-performing marketing strategy
• Your efforts will directly empower hospitality businesses to thrive while connecting diners with exceptional culinary experiences
• Partner with regional marketing leadership and global channel owners to define and execute the B2C and B2B brand and performance marketing strategy for the region
• Manage the full lifecycle of localized consumer content and campaigns, including organic social strategy, influencer programs, local media productions, local partnerships, and paid media campaigns to drive customer acquisition and engagement
• Direct cross-channel marketing efforts with channel owners in areas like SEO, Email and Performance Marketing to ensure a unified, high-performing strategy
• Drive targeted business-to-business initiatives, events, and local partnerships to expand market presence and strengthen the company's position in the regional hospitality sector
• Establish testing strategies and leverage quantitative and qualitative data to track campaign performance, optimize tactics, and inform recommendations for internal stakeholders
• Act as the key collaborator for the German market across sales, account management, public relations, and external agencies to ensure all deliverables meet brand guidelines and quality standards

Benefits

• Work from (almost) anywhere - wherever you do your best work
• Mental health and well-being - company-paid therapy sessions through SpringHealth, company-paid subscription to HeadSpace, and company-wide weeks off a year so the whole team can recharge
• Generous parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Enriched learning and development opportunities - leadership development & access to thousands of on-demand e-learnings