Marketing Manager

Position: Marketing Manager

Location: Johannesburg

Requirements:

• Grade 12
• Diploma or bachelor’s degree in marketing, Business Management, Communications, Commerce, or a related field
• At least 8-10 years' relevant marketing experience, including the management of integrated marketing campaigns, budgets and performance reporting
• Proven experience in lead generation, digital marketing, website content management and campaign performance measurement
• Experience managing and coordinating agencies, designers, suppliers and marketing service providers
• Demonstrated experience planning and executing exhibitions, trade shows, sponsorships and marketing events
• Strong working knowledge of WordPress, Google Ads, LinkedIn and Facebook advertising platforms, SEO, analytics and CRM/ERP lead management systems
• Strong commercial acumen, budgeting and analytical skills
• Excellent written and verbal communication skills, with strong stakeholder engagement and relationship management capabilities
• Strong planning, project management and organisational skills, with the ability to manage multiple priorities and deliver results in a fast-paced environment
• Valid drivers licence and own transport

Responsibilities:

• Develop annual and quarterly marketing strategies for each group business, aligned with commercial priorities, target markets and product focus areas
• Prepare, manage and monitor marketing budgets, campaign allocations and supplier expenditure
• Translate business objectives into practical campaigns, channel plans, content requirements and delivery timelines
• Maintain an integrated group marketing calendar and coordinate competing priorities across the businesses
• Create monthly management reports covering campaign progress, conversions, reach, engagement, spending, risks and ROI
• Reconcile lead, campaign and sales outcome data to support credible decision-making and reliable attribution
• Identify performance gaps and recommend changes to channels, messaging, targeting, processes or spending
• Maintain complete records of plans, briefs, approvals, budgets, supplier commitments and campaign results
• Ensure marketing activity follows applicable company policies, brand requirements and approval processes
• Drive qualified lead generation through website forms, paid campaigns, organic channels and event activity
• Manage Connect Centre agents who are responsible for validating incoming leads, capturing them accurately on IFS and routing them for action
• Set lead-handling procedures, service levels, data-quality standards and escalation requirements
• Follow converted marketing leads through the sales process and maintain reliable source, status and outcome data
• Manage the digital agency against agreed scopes, priorities, budgets, timelines and performance expectations
• Brief the agency on campaign objectives, target audiences, budgets, creative requirements and lead-generation priorities
• Oversee paid advertising executed by the agency across Google, Facebook and LinkedIn
• Collaborate with the agency to optimise paid advertising, keywords, targeting and SEO performance
• Perform WordPress updates to keep product, campaign and corporate content current and accurate
• Monitor website traffic, form submissions, conversion paths, campaign landing pages and agency reports
• Protect consistent application of group and principal brand standards across digital and print material
• Plan content that supports product awareness, lead generation, customer education and sales activity
• Provide clear creative briefs, campaign direction and constructive design feedback
• Review marketing material for accuracy, relevance, brand alignment and readiness before release
• Coordinate brochures, adverts, social content, signage and sales-support material
• Lead and support the work of the graphic designer and Connect Centre agents
• Manage internal marketing requests and balance urgent operational needs with planned campaigns
• Develop practical processes, templates and standards that improve workflow and accountability
• Plan and coordinate exhibitions and trade shows
• Manage event objectives, branding, collateral, lead capture and internal responsibilities
• Coordinate pre-event promotion and post-event lead follow-up and reporting
• Evaluate event outcomes against agreed commercial and brand objectives
• Prepare and submit marketing support claims to Original Equipment Manufacturers (OEMs), ensuring all required supporting documentation is included, such as supplier invoices, event photographs, campaign artwork and performance reports
• Maintain accurate claim records, meet submission deadlines and follow up on outstanding claims until the financial support has been approved and received