Marketing Manager

Company Description Ginger Media Entertainments Pvt Ltd combines entertainment media and strategic digital marketing to build impactful brand stories and engaging content. Founded in 2013, it is now one of Kerala’s leading media platforms, known for celebrity interviews, entertainment programs, and digital content across YouTube and social media. The company has featured prominent Malayalam cinema personalities and runs popular shows that reach millions of viewers online. Alongside its entertainment channels, Ginger Media operates a full-service digital marketing and media solutions division offering brand strategy, content creation, performance marketing, and influencer collaborations. Its mission is to help businesses and creators connect with the right audience through creativity, authenticity, and innovative storytelling.

Role Description This is a full-time, on-site Marketing Manager role based in Kochi. The Marketing Manager will lead the planning and execution of integrated marketing campaigns across digital and social media platforms, ensuring alignment with brand goals and audience insights. Daily responsibilities include developing marketing strategies, managing content calendars, coordinating with production, and social media teams, and optimizing campaigns for reach, engagement, and conversions. The role involves collaborating with clients, talent, and partners for brand promotions, events, and influencer or celebrity-led campaigns, as well as monitoring performance metrics and preparing regular reports. The Marketing Manager will also oversee budget allocation, maintain brand consistency, and identify new growth opportunities in line with Ginger Media’s entertainment and digital marketing initiatives.

Qualifications

• Strong skills in marketing strategy, brand positioning, and campaign planning, with experience in marketing agency preferred.
• Proficiency in 360 degree marketing, social media management, and performance marketing.
• Ability to work with content creation teams on video production, copywriting, and visual storytelling for multi-platform campaigns.
• Experience in managing collaborations with celebrities, influencers, and media partners, including event and promotional campaign coordination.
• Excellent communication and presentation skills, with the ability to lead cross-functional teams.
• Strong analytical and organizational skills, including familiarity with marketing dashboards and reporting tools.
• Bachelor’s degree in Marketing, Communications, Media, or a related field; an MBA or relevant certification is an advantage.
• Ability to work on-site in Kochi, manage multiple projects in a fast-paced environment, and adapt to evolving digital trends.